Job Overview

Using both syndicated research, account data and ad hoc studies, the CIM uncovers new ways to grow categories that will ultimately differentiate Give &

- Go. The CIM develops the facts that support Give &
- Go’s Marketing strategies and objectives and translates these into actions that can further Give &
- Go’s success.

Key Responsibilities

- Collaborate with Category and Customer Marketing (Frozen &
- Kits) and other key business stakeholders to translate ideas and insights into innovative solutions that inform the development of/support business strategies.

- Continually monitor and advise on general market trends impacting Give &

- Go’s business

- Provide foresight into consumer trends to help predict future market developments

- Ensure that brand strategy/activity is based on factual market understanding

- Work with the sales team, develop customized Retailer consumer and category insight presentations to assist in category and line reviews

- Manage the process of acquiring and delivering consumer insights to drive better product/program development decisions

- Lead the development of tools and communication vehicles designed to increase G&G;’s learning on trends, creative problem-solving and innovation

- Drive the development and use of market insight throughout the business

- Coach coworkers in discovery processes and tools that satisfy business objectives





- Actively live and role model our Leadership competencies by holding self and team (including all direct report ‘people leaders’) accountable for creating a positive work workplace and culture through administration of our People Processes and Tools.

Recipe for Success:

- Completion of a university degree in business and/or marketing

- Minimum 5 years’ experience in market research or in a field that requires analysis of information

- Strong analytical market research and trend analysis

- Demonstrated ability to distil complex information and analysis into clear and actionable recommendations

- Experience working with diverse groups in multiple locations

- Excellent written and verbal communication, analytical, problem-solving and risk assessment skills

- Expert-level experience using MS Office (Word, Excel, Outlook, PowerPoint)

- Ability to work independently and in a team environment

What We Can Offer

- As we grow, we are committed to preserving the parts of our diversity & culture that is unique, people-focused and are core to our success at every size. Our values of Quality, Direct Communication and Respect mean something.

- Learning and growth; we are working to create an environment where sharing new ideas, experimenting and learning from each other is strongly encouraged.

📌 Manager, Category Insight (Toronto)
🏢 Give and Go Prepared Foods
📍 Toronto