Buying or selling a home is one of the biggest decisions most people ever make. Thousands of Canadians trust in our network to help them make it; We sit at the centre of how Canadian real estate actually works by delivering that same back office to brokerages across Canada. We're an AI-native team rebuilding the real estate back office from the ground up, reimagining the most complex, emotional, and consequential transaction in most people's lives.

The next era of real estate will run on new infrastructure, and we're making sure it's built in Canada, with the in-house expertise to back it. We're building something ambitious in a space that's ready for it, and we need someone to own how we tell that story. As Head of Marketing, you own the narrative of what myAbode is: the positioning, the messaging, and the strategic story that makes a skeptical brokerage believe in what we're building.

Real estate is being rebuilt on new infrastructure, and your job is to make myAbode the credible, go-to voice on that transformation in Canada, not just another vendor. You'll define and refine our narrative, sharpen a brand that needs more credibility and authority, and clarify how myAbode relates to the brokerages we serve. From there, you'll drive the work that proves it out: product marketing and launches, lead generation and nurture, and go-to-market initiatives.

You'll set the direction on SEO and GEO and judge the work, without having to author the mechanics yourself. Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion. myAbode positioned as a credible authority on real estate transformation, not just a vendor, and a brand-to-brokerage story that is finally clear.

A modernized website: slick, current, and telling the right brand story. A robust lead pipeline, built and nurtured, with time-to-close improving. myAbode winning in LLM (GEO)



search, with brand direction set and the outsourced work judged against it. A voice in the right publications and industry conversations, and thought leadership on AI infrastructure in the real estate back office.

Lead event and community strategy to increase visibility and generate brand awareness 8+ years in brand, marketing, or product marketing, with real ownership of positioning and narrative, not just campaign execution. This is a senior, brand-defining seat, so we care most about the depth and quality of what you've built, not the exact year count. Demonstrated creative ability, with proof.

A campaign, brand, launch, or body of work they personally built or ran that is genuinely impressive and shows real marketing talent, not just a list of roles. Expect a portfolio or concrete examples they can walk us through. Genuinely excellent writing skills.

Data-oriented and customer-curious. You build the story from evidence and from what customers actually feel.

Comfortable building in zero-to-one or fast-growth environments. Product marketing and launch experience you can point to. Agency background (a positive training ground, not required). The data exists. We're not just building software.

Flexible enough to change direction when the market demands it. Competitive compensation commensurate with role and skill set, a competitive base with meaningful performance upside tied to what you build. Health, Dental & Vision benefits, plus a Health Spending Account & Lifestyle Spending Account.

A casual, pet-friendly office with fun social events. It helps us move faster and focus more of our energy on the human parts of hiring that actually matter. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, veteran status, or disability status.

📌 Manager, Content Marketing - Telecommute (Toronto)
🏢 myAbode
📍 Toronto