Reporting to the Head of Commercial Corporate Partnerships for NFL Canada, the Manager, Corporate Partnerships is accountable to support and enable each of our corporate sponsors’ activations in a given season.

Towards our goal of being our sponsors most strategic partner in Canada, this role requires superior relationship management capabilities for both external and internal stakeholders, combined with a solid strategic foundation and functional understanding, of all elements of the marketing mix. Candidate will demonstrate a solid working knowledge of the Canadian sponsorship industry and strategic planning process.

This is a full-time, 18-month fixed-term contract position (40 hours per week), with the possibility of renewal.

Responsibilities

- Accountable, in collaboration with our partners, for the successful development, approval, activation and where appropriate, analysis, of each of our NFL Canada partner activations on and off season.
- Through a deep understanding of each of our partner contracts, will ensure that their programs can and will be approved internally, consistent with their contractual rights.
- Work with partners to develop NFL centric content that meets partner and league objectives




- Work with player relations to identify and recommend players for partner executions (content, virtual, in-person)
- Work with partners on measures of success and track throughout the season
- Develop digital media campaigns for league partners to maximize partner investments
- Work with our corporate partners, at a strategic business level, to identify key challenges and opportunities that the NFL can support on, to meet their business needs. This will be done in collaboration with other functional teams (marketing, fan centric marketing, consumer products, etc.)
- Accountable for identifying incremental revenue opportunities across each partner, and working to provide them with new ideas, that will deliver net new revenue to NFL Canada. content, assets, media.
- Work with legal and other relevant NFL stakeholders to develop and manage contracts for new partners
- Work with NFL Canada marketing team to identify opportunities to collaborate with partners on initiatives that support business objectives in the market
- Identify and lead, required research projects, to help deliver short and long term goals.
Accountable for evaluating our annual performance with our partners, using an agreed upon methodology and metrics.

📌 Manager, Corporate Partnerships (Toronto)
🏢 Sports Careers
📍 Toronto