The purpose of this role is to lead and manage the implementation and execution of SEO strategies and the day-to-day communication with clients to help achieve their goals. Job Description: As a Senior SEO Consultant at Merkle, you will lead SEO strategy across a portfolio of client accounts, setting program direction, owning complex audits and recommendations, and translating search performance into business outcomes. This role is built for a senior individual contributor who can move comfortably between technical SEO, content and on-page strategy, AI-driven discovery, performance measurement, and client advisory. You will serve as a trusted SEO lead for assigned accounts, helping clients understand what is happening, why it matters, and what to do next. Core Responsibilities Lead SEO strategy across assigned accounts: Set SEO program direction, prioritize workstreams, and ensure recommendations connect to client business goals, marketing priorities, and measurable outcomes. Serve as the day-to-day SEO lead: Build trusted relationships with client stakeholders, understand their goals, KPIs, business context, priorities, and decision‑making dynamics, and translate SEO priorities into explicit, business‑relevant action. Own complex SEO audits and analyses: Independently diagnose performance opportunities across technical SEO, content and on‑page optimization, AI Search visibility, competitive landscape, and site architecture. Develop measurement frameworks:



Define SEO reporting structures that connect organic visibility, technical health, content performance, classic SERP visibility, AI Overview presence, LLM visibility, and business outcomes. Turn data into decisions: Analyze data from GSC, GA4, crawl tools, rank tracking, log files, AI visibility platforms, and third‑party tools to identify patterns, explain performance shifts, and prioritize action. Create actionable recommendations: Translate findings into prioritized recommendations with clear impact, effort, dependencies, confidence level, and implementation guidance for client, content, and engineering teams. Lead technical SEO workstreams: Guide recommendations across crawl, indexation, rendering, JavaScript SEO, Core Web Vitals, site architecture, internal linking, schema, structured data, migrations, and re‑platforming. Advance content and AI Search visibility: Lead search intent mapping, topical authority planning, SERP feature analysis, AI Overview evaluation, LLM visibility analysis, entity and brand authority recommendations, and scalable on‑page optimization frameworks. Own delivery quality: Manage assigned SEO workstreams end-to-end, including scoping, work planning, QA, stakeholder updates, timeline management, and on‑time delivery. Mentor and review junior work: Coach consultants and staff consultants on analysis planning, data interpretation, recommendation quality, deliverable structure, and client‑ready communication. Support

📌 Senior Seo Consultant (Toronto)
🏢 Dentsu Aegis Network
📍 Toronto