- Lead the end-to-end execution and management of all growth, and GTM initiatives for Manulife Bank
- Implement Growth and GTM strategies to drive sales and revenue
- Collaborate closely with cross-functional teams to align execution with strategic priorities
- Lead Agile operations for growth initiatives, including sprint planning and backlog management
- Design and implement scalable processes to support Agile delivery and GTM execution
Requirements
- 6+ years of experience in GTM strategies and execution, ideally within a growth-focused environment
- Bachelor’s degree in Business, Marketing, or a related field; advanced degree preferred
- Strong verbal and written communication skills
- Experience in building and optimizing processes, with a track record of leveraging technology and AI to enhance efficiency
- Proficiency in CRM (e.g., Salesforce), marketing analytics, data visualization tools
- Demonstrated ability to manage the end-to-end and complex delivery of growth initiatives
- Experience in leading Agile operations, including sprint planning, backlog management, and cross-functional collaboration
Core Competencies
Demonstrates expertise in leading Growth and Go-To-Market (GTM) initiatives, with a strong focus on Agile operations and process optimization. Proven ability to collaborate with cross-functional teams and leverage technology to drive sales and revenue.