The Marketing Analytics Specialist will play a key role at Stacktics Inc., where we design, create, deploy, maintain and grow industry-leading Cloud Infrastructure, Big Data Analytics and Cloud For Marketing products, solutions and services. The primary responsibility of this role is to support the Marketing Analytics Team by enabling excellent front-end development skills and technologies to parse web pages/user events, and integrate with Data Systems and Marketing intelligence platforms.

The Marketing Analytics

Specialist will be responsible for supporting client stakeholders and collaborating with internal teams on all Stacktics' deliverables. The individual will use their expertise and best practices to support the team in providing efficiencies, and superior quality to every deliverable. Designing and deploying solutions to track user's interaction onsite, and integrating massive data sets with Google Analytics 4 360 (GA4 360), Firebase Analytics and Adobe Analytics Proficient in writing implementation guides for clients for web analytics and mobile analytics Evaluating dataLayer and data collection, and data reporting in both GA4 and Adobe Analytics.

Setting up Tags, Triggers, Variables, Rules , Data Elements,



XDM Schemas Cross Domain Tracking to support delivering full GA360 implementation projects alongside Adobe implementations. Data collection through design and implementation of tracking codes (GTM, GA4, Salesforce, Adobe, custom scripts) Analytics reporting and custom database feeds (GA360, BQ, Adobe Analytics, CM360, DV360, Salesforce, Data Studio, Tableau etc.) Excellent knowledge of basic consent mode vs CoMov2 and its implementation in tag management solutions. Collaborate with team members on special projects, pitches and research into recent technology, uses, applications and advancements Oversee and own the delivery of client projects efficiently in collaboration with internal stakeholders Provide leadership, guidance and support to junior team members, including performance reviews 3+ years of Web Analytics experience in Google Analytics 4 (primary) or Adobe Analytics (secondary) Strong familiarity with marketing tracking pixels such as Facebook pixel, Reddit, Linkedin, Pinterest, Google tags and floodlight tags Ability to provide clear guidance and support for advanced problem solving and system design for enterprise-level clients, aiding the evolution of their digital practices Ability to generate, verify and articulate accurately AI generated results for both internal and external clients #

📌 Marketing Analytics SpecialistExpert) (Toronto)
🏢 Stacktics
📍 Toronto