Marketing & Communications Manager (BH-285588)

Location Calgary, Canada Sector Sales Salary 100,000.00 CAD to 130,000.00 CAD per annum Our client operates across diverse business streams, including the construction of post-frame buildings across Western Canada, manufacturing, and supplying building material packages. Operating across both high-velocity Consumer (B2C) and high-touch B2B markets, the organization requires a driven, autonomous Marketing Communications Manager Reporting directly to the CEO, the Marketing Communications Manager will lead and mentor an internal 3-person creative execution team (Graphic Designer, Social Media Specialist, Marketing Coordinator). This role requires a balance of strategic campaign planning, team traffic control, and hands‑on execution.

The ideal candidate possesses the organizational grit to manage up, establish clear project priorities, drive consumer digital growth, and ensure high-quality sales enablement tools for our B2B accounts. Team Leadership & Workflow Management Direct Supervision: Lead, mentor, and manage the 3-person marketing execution team (Graphic/Brand Designer, Social Media Specialist, Marketing Coordinator).

Traffic Control & Prioritization: Act as the operational hub for all marketing requests—managing team capacity, establishing project queues, and setting deadlines across both Consumer campaigns and B2B support.

Executive Partnering: Collaborate directly with the CEO to translate commercial vision into structured marketing strategies without requiring daily hand-holding. Consumer & Digital Marketing (B2C) Campaign Execution: Plan, execute, and analyze promotional campaigns, seasonal offers, and direct customer email communications (EDMs) to drive lead generation.

Digital Channel Management: Oversee content strategy and brand consistency across corporate websites, landing pages, digital advertising channels, and social media platforms.

Market Analysis: Monitor campaign analytics, digital acquisition metrics,



and customer engagement to optimize ROI and conversion.

Sales Collateral: Direct the development of high-end B2B sales tools, custom proposal templates, presentation decks, technical spec sheets, and print collateral.

Swag & Vendor Management: Oversee corporate merchandise/swag procurement, print production vendors, and digital agency partners. Events, Community & Awards Events & Networking Support: Coordinate with various stakeholders supporting corporate social events, networking initiatives, and client appreciation functions.

Sponsorships & Awards: Manage corporate community investments, sponsorships, and industry award submissions to elevate company visibility in core markets.

Experience: Minimum 6–8 years of progressive experience in a marketing, communications, or brand management function.

Leadership Experience: Minimum 2+ years of direct experience managing, mentoring, or leading creative/marketing personnel. Bachelor’s Degree or Diploma in Marketing, Communications, Business, or a related discipline (or equivalent practical experience). Proven track record supporting both promotional/consumer-driven marketing and B2B corporate sales support.

Managerial Autonomy & Grit: Strong leadership presence with the ability to manage up, set firm boundaries on team capacity, and drive projects independently.

Project Management: Exceptional organizational agility, deadline management, and attention to detail when juggling multiple priorities.

Communication Skills: Digital Proficiency: Solid understanding of digital marketing ecosystems, content strategy, email marketing platforms, and performance tracking (Google Analytics, SEO, Paid Ads).

Creative Aptitude: Solid working knowledge of graphic design standards, video production workflows, and social media execution. We use AI tools to assist in a fair and efficient matching process, helping our recruiters connect the right people with the right opportunities. Accommodation is available upon request throughout all stages of the recruitment process. #

📌 Marketing And Advertising Manager (Calgary)
🏢 Aplin
📍 Calgary