Why Onni Capital You will not be inheriting a brand book and a content calendar. You are deciding what this brand is.

The assets available are genuinely unusual. Onni owns penthouses, hotels, restaurants, a boat, a jet, and buildings across six North American cities. Those are marketing currency for events, influencer partnerships, and content that competitors simply cannot produce. The plan already includes an Onni Capital conference in Vancouver, founder dinners, industry mixers, a podcast hosted by the executives, and flagship video series shot on location.

Marketing here has a direct commercial purpose. Brand drives deal flow. Deal flow drives the business. You will be able to trace what you build to actual transactions rather than to impressions.

And there is a business inside the function. The marketing services line has revenue targets and portfolio company clients, which means you are running a practice rather than a cost centre.

How We Work Onni Capital is being designed as a high ownership, low bureaucracy team. We work in small project groups, test ideas quickly, put early products in front of users, and make decisions based on evidence rather than hierarchy.

Challenge assumptions and communicate directly

Take responsibility for outcomes, not simply produce recommendations

Use modern AI tools to work faster and produce better results

Share unfinished work early and improve it through feedback

Move comfortably between strategic analysis and hands on execution

Know when to continue investing in an idea and when to stop

Operate effectively without a detailed playbook

This is not a role for someone who wants months of consensus building, a rigid , or a narrowly defined set of responsibilities. It is for someone who learns quickly, takes initiative, enjoys solving ambiguous problems,



and wants to help build something from the ground up.

What You Will Do Own the Onni Capital brand

Own everything public facing for Onni Capital, including brand identity, positioning, messaging, and visual standards across every channel

Run the Onni Capital brand launch as a defined project, coordinating the website, social handles, press, fund announcement, internal stakeholders, dependencies, deadlines, and launch readiness

Own the Onni Capital website end to end, including build, content, launch, measurement, and ongoing development

Own press and public relations, including announcements on investments and acquisitions, media relationships, and the press release process

Approve all public facing material produced by anyone at Onni Capital. Nothing goes out without passing through this function

Events and community Design and deliver the events programme, including the Onni Capital conference in Vancouver, founder dinners, industry mixers, panels with portfolio operators, and demo days

Own event delivery from concept through execution, including budgets, timelines, vendors, sponsorships, guest lists, run of show, promotion, and post event reporting

Build the sponsorship model, including partner firms as event sponsors and Onni's sponsorship of industry organisations

Run influencer and affiliate partnerships, using Onni's hospitality and property assets as currency





Manage the podcast and video series programme, including format, guest roster, production schedule, distribution, and performance, working with the Videographer and Content Producer

Marketing as a service Build and sell the marketing services line to Onni portfolio companies and external clients, including campaigns, positioning, creative, digital presence, and ongoing marketing programmes

Scope engagements, define deliverables, build project plans, assign owners, set timelines, manage client expectations, and ensure work ships on time

Set the rate card with the Technology Consulting Lead and the Controller and manage every engagement to revenue and margin targets

Deliver marketing programmes for portfolio companies across construction, industrial services, technology, and data centres, each with a different audience and buying cycle

Manage multiple client engagements concurrently without allowing deadlines, quality, scope, or communication to drift

Report on consulting pipeline, revenue, margin, project status, campaign performance, and material risks

Project management and operating discipline Build and own the marketing operating system across Onni Capital and Panni Consulting, using transparent project plans, owners, milestones, deadlines, budgets, and measures of success

Maintain a single view of all active launches, campaigns, events, client engagements, content productions, and dependencies

Run regular project reviews, identify blockers early, elevate decisions when required, and make sure commitments actually get completed

Coordinate work across executives, portfolio companies, internal teams, agencies, freelancers, vendors, and external partners

Prevent scope creep and unnecessary wo

📌 Marketing Consulting Lead (Vancouver)
🏢 Onni
📍 Vancouver