Relay is a digital banking platform that gives self-made business owners the tools and know-how to be outstanding with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.

Lifecycle Marketing

Lead to own Relay's self-serve acquisition lifecycle, the programs that move self-serve signups from first touch through to registration.

Your mission: convert acquisition demand into registered Relay customers, and support the onboarding and activation programs that carry them to first funding and first action. You'll sit on the Lifecycle Marketing team, report to the Manager, Lifecycle Marketing, and partner with Demand Gen, Marketing Ops, Rev Ops, Sales, CX, Product, and Data to turn business priorities into customer journeys that ship and perform. The work you lead will move more new customers to funding and first action, faster, and raise the bar for how lifecycle marketing drives growth.

Own the self-serve acquisition programs that take new leads from first touch through nurture to registration. Set the strategy, segmentation, and test roadmap for the acquisition funnel, and own the targets tied to it. Support the onboarding and activation programs that carry registered customers to first funding and first action.

Architect and iterate multi-channel journeys across email, push, SMS, and in-app that move self-serve signups from first touch to registered Relay customers, and support the onboarding journeys that carry them to funding and first action, including re-engaging unqualified demo leads back into the self-serve path. Focus on repeatable infrastructure over one-off campaigns,



and keep entry and exit logic clean as customer data flows in Data & Experimentation: Run A/B tests with clean attribution from day one, tied to your acquisition funnel metrics: lead to registration, plus the downstream funding and first-action metrics your programs support. Partner with Product, Demand Gen, Sales, CX, Rev Ops, Marketing Ops, PMM, Data, Design, and Compliance to shape quarterly priorities, align on GTM plans, and turn business objectives into lifecycle programs that ship, while maintaining governance standards for compliance, frequency, and deliverability Maintain transparent documentation of your lifecycle programs, experiment specs, and performance logs in Notion, and help raise the bar on QA and craft You bring 4-6 years of experience in lifecycle marketing, CRM, or growth marketing, ideally with a self-serve growth, onboarding, or activation focus You have a track record of building nurture and onboarding programs that move funnel metrics like registration, funding, or activation You bring strong expertise in customer segmentation, behavioural analytics, and journey design across channels You're proficient in marketing-automation platforms and have hands‑on experience building in HubSpot, or can ramp on it quickly (experience with Iterable, Braze, or Customer.You're comfortable in the data layer: you pull and reason about funnel data, write clear data requirements, and self-serve on validation rather than waiting on the data team You have strong test-design instincts: you hold a clean control, size a cohort,



and avoid attribution traps You write strong copy, give creative direction, and hold quality from brief to launch.

You're self-directed: you take an ambiguous goal, scope it, and ship Bonus Points Experience marketing financial technology products to SMB customers Technical proficiency in SQL, HTML, and marketing-automation languages;

Experience using AI tools for productivity or analysis Experience migrating or consolidating across marketing platforms A live test roadmap with honest reads and clean attribution, where each learning feeds the next test Lifecycle programs that reduce drop-off between stages and improve time-to-value for new customers Documented journeys, repeatable QA, and a predictable test and campaign cadence Stage 1: A 30-minute Google Meet video call with a member of the Talent team Stage 2: A 60-minute Google Meet video call with the Manager, Lifecycle Marketing Stage 3: A 60-minute live session with members of our Marketing team Stage 4: The annual salary range for this role is $117,000 - 143,000 CAD. For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $130,000 CAD. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.

If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward. Relay exists to help them thrive -- and that mission has to resonate with you.

We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive. If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.

📌 Marketing Creative Team Lead (remote) (Toronto)
🏢 Relay
📍 Toronto