Company Description ATP HealthLine is a pioneering healthcare initiative dedicated to providing free, comprehensive assistance to patients across Gujarat, helping individuals navigate complex healthcare decisions without financial burden. The organization supports patients with personalized doctor and hospital selection, transparent treatment cost information, and eligibility assessment for the PMJAY scheme and other financial aid options. Founded in 2023, ATP HealthLine operates as a small, mission-driven team within the hospitals and health care industry, led by founder Alpesh Patel and co-founders Yash Patel and Dr.

Aesha

Patel. The team actively engages in startup programs, community outreach, and partnerships with healthcare providers to expand access to timely, appropriate care. Their 24/7, no-cost support model reflects a strong commitment to equity and patient-centered healthcare guidance.

Role Description The Marketing Manager is a full-time, in office role based in Toronto, ON, responsible for developing and executing marketing strategies that increase awareness of ATP HealthLine’s services and mission. This role oversees the planning and implementation of digital and offline campaigns, including social media, content, community outreach, and partnership marketing, to drive engagement and patient inquiries.

The Marketing

Manager will analyze market trends and campaign performance, manage budgets, and provide regular reporting to leadership on key metrics and outcomes. Day-to-day tasks include coordinating with cross-functional teams,



managing external vendors or agencies, creating marketing collateral, and ensuring brand consistency across all channels. The role also involves identifying growth opportunities in new regions, supporting fundraising or program participation communications, and strengthening ATP HealthLine’s presence within healthcare and startup ecosystems.

Qualifications

- Candidates should possess skills in marketing strategy, campaign planning, and brand positioning to support organizational growth and visibility.
- Candidates should possess skills in digital marketing, including social media management, online advertising, and basic SEO/SEM practices.
- Candidates should possess skills in content development, such as copywriting, content planning, and storytelling tailored to healthcare audiences.
- Candidates should possess skills in market research, data analysis, and performance reporting to inform decision-making and optimize campaigns.
- Candidates should possess skills in stakeholder and partnership management, including collaboration with healthcare providers and community organizations.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Experience in healthcare, non-profit, or mission-driven organizations is an asset, along with familiarity with patient advocacy or community outreach.
- Strong communication and interpersonal skills, ability to work collaboratively in a small team environment, and comfort operating in a fast-evolving startup setting.

📌 Marketing Manager (Toronto)
🏢 ATP Healthline
📍 Toronto