gravitypope is seeking a high-energy, data-driven Marketing Manager to connect brand strategy with day-to-day execution. This role manages the marketing team’s daily operations and turns high-quality content into effective omnichannel campaigns. As the operational lead for the department, the Marketing Manager drives revenue across ecommerce and brick-and-mortar stores while protecting gravitypope’s identity, elevating the brand vision, and reaching recent audiences.

The role also includes managing a small team of direct reports and requires a commitment to developing long-term, career-oriented employees.

Compensation is based on relevant experience, job-related skills, location, and performance. Additional employee perks that may be available include a comprehensive benefits package, generous employee discount, Friends & Family program, annual fitness allowance, contests, as well as the opportunity to work in an entrepreneurial environment characterized by continued growth and strong business results.

Key Responsibilities:

Campaign Execution & Management

- Translate campaigns into detailed multi-channel marketing calendars and plans
- Ensure coordinated campaign visuals across social channels, email, and ecommerce storefront
- Oversee execution of product launches, seasonal campaigns, promotions, and other retail activations
- Oversee digital ad budgets across multiple channels
- Oversee execution of store marketing needs
- Oversee and coordinate local event sponsorships and print ads

Team Management and Operations
- Manage daily workflows for marketing team
- Assist with recruiting, hiring, and onboarding of new team members
- Streamline asset production pipelines to ensure on-time deliver of content
- Coordinate and direct external partners, such as influencer partnerships
- Oversee brand guidelines are followed across all internal and public facing channels
- Create tools and processes as needed to ensure organized and effective communication




- Assist on creative and campaign shoots if needed

Analytics & Performance Tracking
- Monitor campaign KPI’s with a focus on conversion rates, ad efficiency, customer acquisition costs, and total customer revenue
- Ensure continuous SEO improvement
- Compile data into easily digestible summaries for Executive Team
- Organize A/B testing to ensure the most effective creative assets and messaging are used

Qualifications:

- 5+ years of experience in marketing with at least 2 years in a management or team-lead role
- Minimum bachelor’s degree in marketing or related field
- Proven success in retail and ecommerce, preferably in the fashion/lifestyle sector
- Deep understanding of Meta Ads and Google Analytics 4
- Experience with using Shopify and Mailchimp is preferred
- Experience with managing complex projects with tight deadlines
- Proficient with Adobe Creative Suite and Microsoft 360
- Excellent numerate and analytical skills
- Strong written and verbal communication and interpersonal skills
- Interest in ecommerce fashion and trends

Interested candidates are invited to submit their resume through Indeed or our careers page at www.gravitypope.com/careers. gravitypope is dedicated to ensuring all employees are valued, appreciated and free to be who they are at work. We are committed to building a solid environment that supports inclusivity and diversity. This means we will not discriminate against anyone regardless of their gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship or any other aspect which makes someone unique.

We thank all applicants for their interest. However, only candidates selected for interview will be contacted.

Job Types: Full-time, Permanent

Benefits

- Casual dress
- Company events
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- Store discount
- Vision care
- Wellness program

Flexible language requirement:
- French not required

Work Location: In person

📌 Marketing Manager (Edmonton)
🏢 gravitypope
📍 Edmonton