Drive growth and engagement as a Marketing Pipeline Lead at Staffbase, focusing on innovative strategies for our AI-native platform. This hybrid position blends strategic thinking with hands-on execution.

As Marketing Pipeline

Lead, you will design and execute comprehensive demand generation strategies, ensuring a robust pipeline through digital and ABM channels. Working closely with Sales, you'll manage a small team while steering initiatives that enhance our customer engagement and conversion rates. Your skills in performance marketing will enable you to shape long-term strategies and real-time execution. Key Responsibilities:

- Lead demand generation across digital and ABM platforms
- Establish comprehensive metrics for marketing performance




- Allocate resources effectively for optimal pipeline results
- Develop customized programs for high-value accounts
- Supervise team and nurture agency collaborations Requirements:
- 6 - 9 years in a B2B growth marketing capacity
- Solid grasp of marketing funnel metrics and analytics
- Background in SaaS environments, ideally HR tech
- Knowledge of tools like Salesforce and Google Ads
- Experience managing teams and nurturing agency partnerships Utilize your strategic acumen in a pivotal role within Staffbase's marketing team.

📌 Marketing Pipeline Lead at Staffbase (Toronto)
🏢 Staffbase
📍 Toronto