Elevate your career with Payworks as a Marketing Performance & Analytics Specialist. In this hybrid role, you will leverage full-funnel analytics to optimize demand generation and drive impactful recommendations.
Reporting directly to the Senior Manager, Growth Marketing, this specialist role focuses on campaign attribution, performance reporting, and identifying high-return investments. Your expertise in analytics will translate complex data insights into actionable recommendations that influence our marketing strategies and budget allocations.
Key Responsibilities:
• Own weekly and monthly performance reporting across demand streams
• Manage campaign and channel attribution with tracking validation
• Deliver data-backed recommendations for budget optimization
• Design and implement A/B and multivariate tests
• Analyze audience segmentation and identify targeting opportunities
Requirements:
• 5+ years in marketing analytics or performance marketing
• Experience with paid media platforms like Google Ads
• Proficiency in Salesforce and performance dashboards
• Robust analytical skills in full-funnel reporting
• Excellent communication and detail-oriented approach
Become a key player in driving data-driven marketing success at Payworks.
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