SFM provides an equitable, inclusive, and growth-focused environment for our staff. We're committed to providing a positive workplace where every individual's uniqueness is embraced, respected, and valued.

SFM has joined the Midwich group, a global, AIM-listed organisation with ambitious growth plans. Being part of Midwich gives our team exposure to world-leading brands and exciting career opportunities across Sales, Marketing, Finance, and more.

Why Choose Us ?

At SFM, you’ll be part of a stimulating industry that sits at the intersection of art, communication, and technology. You’ll work with a team of passionate people who bring energy and creativity to everything they do. Being part of Midwich’s international network also means exposure to a larger scale of operations, global best practices, and opportunities to grow your skills while contributing to a company undergoing exciting modernization and diversification.

If you’re eager to be heard, empowered, and challenged, and want to grow your skillset while rolling up your sleeves and having fun, SFM is the place for you. Join us as we continue our journey of innovation and growth within a global organisation.

What You’ll Have at SFM:

Progressive, flexible work arrangements with benefits such as:

A company-wide 4-day work week —a first in our industry

Hybrid

work model

30-day per year allowance to work from anywhere, globally

Car charging stations on premises.

RRSP employer match program.

Discounted employee pricing on products from the brands we distribute.

Extended health benefits.

A place at an organization that has perennially achieved status among Canada’s Best Managed Companies.

Job Statement As a Technical Application Specialist, you will be the primary point of contact for the design, training, and support of SFM's assigned Systems Integration brands. You will also deliver qualified services to our clients. The ideal candidate has strong experience and education in Systems Integration. This role requires close collaboration with our CI Sales divisions, internal teams, customers, and external partners and manufacturers.

Responsibilities

Pre-sale services such as designing AV solutions, creation of technical drawings,



equipment qualification and alternate product recommendations, creation of bill of material for Brand Managers or Sales Representatives, development of documentation for presentations, product demonstrations, etc.

AV Systems networking, programming, and controls

Post-sale services such as assisting customers remotely (phone, e-mail, Web conference) and on occasion directly on-site to provide technical assistance for systems and equipment debugging/troubleshooting (software and hardware)

Project Commissioning

Working in collaboration with our Service department as neededTroubleshoot urgent requests as quickly as possible

Planning, assembling, and programming AV product demonstrations. These demonstrations may take place at SFM, at regional trade shows or directly at customer’s location

Assisting Sales Representatives by providing technical product presentations to customers, end-users, or consultants

Conducting competitive product analysis under a defined time frame

Stay current on products and technologies through ongoing training, webinars, and industry publications

Interacting with our manufacturer’s technical services and maintain a professional, courteous, and effective relationship at all time

Attending international trade shows in order to receive technical training, meet our manufacturers and customers, assess competitive products, or qualify new business opportunities

Qualifications

Experience and knowledge in the Systems integration market

Strong technical skills including audio signal flow, audio gain structure, sound reinforcement, DSP, paging systems, voice & video over IP standards, soft conferencing applications, audio conference systems, control systems, BYOD systems, video projection, etc.

At least 3-5 years of AV experience as a System Designer, Project Manager, programmer, or technician





Understanding of network routing and switching environments. Knowledge of multicast/unicast transport traffic and protocols. The candidate must demonstrate experience in the implementation of AV devices on networks

College or undergraduate degree in Audio Visual, Telecommunication, Electronics, Networking, similar, or equivalent work experience

Knowledge of Microsoft and Apple operating systems for computers and mobile devices, MS Office, Visio, AutoCAD, Salesforce (an asset)

Profile Requirements

Geared toward customer service

Strong communication skills

Dynamic, inquisitive, resourceful, autonomous, responsible, patient, and positive

A valid driver’s license and valid passport are required

Assets

Microsoft Teams certifications, Zoom certifications, Google Meet certifications

SFM product certifications such as: Shure, Bosch, LEA, Netgear, Just Add Power, RTI, etc.

Any other product certifications from our industry such as: Crestron, AMX, Extron, Q-SYS, Symmetrix, Biamp, etc.

Experience in Pro audio, video, lighting, or broadcast

What We Do SFM is an award-winning* and industry-leading distributor and go-to-market service provider for the pro audio, musical instrument, live entertainment, and media production industries. This means we help ensure that inspiring brands like Shure, QSC, Pioneer DJ, and Casio are well represented in the Canadian market. Our company began over 40 years ago with a passion for the music industry and commitment to our staff and customers, and this continues today. We owe our success to an innovative and flexible approach, as well as the strong connections we build with the people we serve. SFM provides an equitable, inclusive, and growth-focused environment for our staff, and we are looking for highly motivated individuals to join our team!

If you have these qualities and would like to join our team, we’d love to hear from you! If this position isn’t for you, and you know of someone who would be interested, we invite you to forward this position to them.

*SFM has been awarded Canada’s Best Managed Companies, an internationally recognized and leading business management award by Deloitte for five consecutive years running.

#J-18808-Ljbffr

📌 Field Technical Application Specialist (Winnipeg)
🏢 SF Marketing
📍 Winnipeg