Define and execute Arenametrix’s go-to-market strategy in North American sports and culture market (Canada, US).

Build and lead a high-performing commercial team (sales, business development, marketing).

Drive revenue growth by identifying, targeting, and closing opportunities with sports clubs, entertainment venues, and cultural organizations.

Adapt global product positioning and messaging to the local market needs and cultural specificities.

Establish and maintain strong relationships with key decision-makers in the sports and entertainment ecosystem.

Collaborate closely with product and customer success teams to ensure client satisfaction and long-term retention.

Monitor market trends, competitive landscape, and customer insights to refine strategy.

Report directly to the leadership team, providing input on strategic decisions and growth priorities.





Proven experience (7+ years) in B2B SaaS go-to-market roles, ideally in CRM, Martech, or sports/entertainment tech.Solid track record of building and scaling sales teams and delivering on ambitious revenue targets.Native-level English (French is a plus).Deep understanding of the North American business culture and networks in sports, entertainment, or media industries.Strategic thinker with hands‑on execution capabilities.Excellent leadership, communication, and negotiation skills.Entrepreneurial mindset: autonomous, adaptable, and eager to build in a fast‑growing scale‑up environment.Passion for sports and entertainment is highly valued.

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📌 Head of North American sports GTM (Winnipeg)
🏢 Arenametrix
📍 Winnipeg