Requirements

Description &

Requirements who we are lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our creative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.

As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About This Team The Digital Marketing – Retention and Lifecycle team creates owned-channel experiences that help guests stay connected to lululemon across email, push notifications, and personalized lifecycle journeys. We partner closely with E-commerce, Merchandising, Creative, Operations, Analytics, and MarTech to translate business priorities into guest-first campaigns that drive engagement, revenue, and long-term retention.

Core Responsibilities

This role supports the strategy, planning, and execution of retention marketing campaigns and lifecycle programs.

The Retention Marketing

Strategist will help turn business priorities into clear owned-channel plans, manage campaigns from brief through launch, and use performance insights to improve how we connect with guests.

- Develop email and push notification strategies for key product, seasonal, promotional, and lifecycle moments.
- Write clear campaign briefs and requirements that connect business goals, guest needs, audience strategy, messaging, and execution details.
- Manage campaign delivery from intake through launch, including stakeholder alignment, creative briefing, QA support, approvals, timing, and go-live readiness.
- Partner with Merchandising, E-commerce, Creative, Operations, Analytics, and MarTech teams to deliver cohesive guest experiences across owned channels.
- Review campaign and journey performance, identify insights,



and recommend optimizations to improve engagement, conversion, retention, and revenue.
- Support test-and-learn opportunities across audience, messaging, timing, creative, personalization, and channel strategy.
- Champion owned-channel best practices, scalable processes, and guest-centric decision making.

Qualifications

- 3+ years of experience in owned-channel, CRM, lifecycle, retention, digital, or ecommerce marketing; experience with email and/or push notifications is an asset.

- Experience developing marketing briefs, campaign strategies, audience recommendations, or performance-based recommendations for cross-functional partners.
- Exposure to marketing technology platforms such as Salesforce Marketing Cloud, customer data platforms, campaign management tools, or similar systems.
- Foundational understanding of segmentation, personalization, automation, dynamic content, or email development concepts; HTML/CSS knowledge is an asset.
- Comfort using reporting tools such as Power BI, Excel, or similar platforms to interpret performance and communicate insights.
- Strong project management, communication, and stakeholder management skills, with the ability to balance multiple timelines and shifting priorities.
- Curious about guest behaviour, lifecycle marketing trends, email and push best practices, and ways to improve owned-channel experiences.
- Bachelor’s degree preferred, or equivalent combination of education and relevant experience.

Must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage,



knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Additional Notes Authorization to work in Canada is required for this role.

Compensation And Benefits Package lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $112,200 - $147,200 annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.

At Lululemon, Investing In Our People Is a Top Priority.

We Believe That When Life

Works, Work Works.

We Strive To Be The Place

Where Inclusive Leaders Come To Develop And Enable All To Be Well.

Recognizing Our Teams For Their Performance

And Dedication, Other Components Of Our Total Rewards Offerings Include Support Of Career Development, Wellbeing, And Personal Growth

- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. lululemon reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice. workplace arrangement

This role is classified as In-Person under our SSC Workplace Policy: In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

📌 Retention Marketing Strategist | Contract until December 2027 (Vancouver)
🏢 Lululemon
📍 Vancouver