About the Agency Base Coat Marketing is a results-driven full-service marketing agency serving

Residential Painting, Commercial Painting, and Concrete Coating companies . Our team of “Base Coat Brainiacs” combines creativity, data, and strategy to deliver measurable results for long-term clients, specializing in

Website Design, SEO, Google Ads, Social Ads, Email Marketing , and more.

About the Role We’re looking for a

motivated, experienced Director of Operations

to oversee, scale, and optimize agency operations. This role is key to growing the business, managing a remote team of

20–30 specialists , and building scalable systems. Strong candidates have led marketing agency operations, scaled revenue from

$2M to $5M+ , and thrive in remote leadership. This is a

full-time remote role

with opportunities to grow into a

COO position .

Qualifications

Proven operations leadership in a marketing agency, scaling from $2M → $5M+ revenue.

Managed cross-departmental teams (SEO, Paid Ads, Web, Media) remotely.

Robust financial acumen: budgeting, forecasting, margins, and strategic decision-making.

Experience building/refining SOPs, implementing EOS or similar frameworks.

Skilled in KPI tracking (SEO, ads ROI, gross margins, labor efficiency, client churn).

Bachelor’s in Business/Operations/Marketing preferred; EOS or Project Management certifications a plus.

Proficiency with ClickUp, GoHighLevel, Zapier, and KPI dashboards.

Excellent communicator,



motivating and holding teams accountable, balancing strategy and execution.

Key Responsibilities

Lead and optimize

daily operations

across SEO, Paid Ads, Web, and Media teams.

Define, track, and report

KPIs

to align performance with company growth goals.

Build, refine, and enforce

SOPs

for efficiency and scalability.

Manage

budgets, forecasts, and margins .

Recruit, coach, and hold accountable a remote team of 20–30 employees.

Collaborate with leadership to balance long-term strategy with daily execution.

Oversee

client performance strategies

for painting and concrete coating industries.

Identify bottlenecks, implement solutions, and drive

continuous improvement .

Foster a culture of

ownership, accountability, and high performance .

Path to

COO role

and major growth opportunities.

Salary increases + performance-based bonuses.

10 PTO days (increasing yearly, capped at 20) + 10 U.S. paid holidays.

Half-day Fridays (12pm ET).

80% U.S. medical insurance coverage.

Access to consultants and training support on demand.

100% remote

with occasional travel (1–3x/year).

You’re not a fit for this role if

You haven’t worked at a

marketing agency .

You don’t have a track record of

scaling

companies.

Hiring Process Our hiring process is made up of 3 parts, so please be aware that you will need to dedicate time for a questionnaire and two 1-on-1 interviews.

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📌 Director Of Operations [390] (Toronto)
🏢 Remotivate
📍 Toronto