- Qualify all sales leads generated by marketing according to defined lead qualification criteria

- Use phone, email, and social networking prospecting strategies to connect with prospective customers, identify needs and challenges, and qualify interest

- Work with Account Executives to schedule discovery meetings with sales-ready leads and prospects

- Use prospecting and marketing automation tools to maximize efficiency and effectiveness

- Manage new contacts in Salesforce to maintain accurate records for long-term pipeline development

- Provide friendly, knowledgeable service and build strong prospect relationships

- Collaborate with cross-functional teams and build relationships across the organization

- Focus primarily on inbound lead response, with additional outbound prospecting

- Generate and qualify sales opportunities for Account Executives through inbound lead response and outbound prospecting

Requirements

- 2+ years of experience in sales or customer service roles

- University degree or College diploma in Business, Marketing, or equivalent

- Ability to work under pressure

- Organized self-starter with excellent follow-through and demonstrated initiative

- Goal-oriented with a strong desire to succeed

- Comfortable with change

- Strong analytical, relational, and negotiation skills

- Excellent verbal and written communication skills

- Proficiency in Microsoft Office

- Solid understanding of social media tools such as LinkedIn and Twitter

- Proficiency in English and Spanish is strongly preferred for this bilingual role





- Preferred location in or within proximity to the Kitchener-Waterloo region; local presence is important for team collaboration

- Experience with a CRM system such as Salesforce is a nice-to-have

- Familiarity with lead funnel processes, including lead generation, follow-up, and tracking, is a nice-to-have

- Experience with lead prospecting software tools or chatbot monitoring is a nice-to-have

- Satisfactory completion of a background check required for employment

Core Competencies

Demonstrates strong lead qualification and prospecting capabilities, utilizing tools like Salesforce and social media for effective customer engagement. Possesses excellent communication and analytical skills, with a focus on building relationships and achieving sales goals.

Highest-signal resume keywords

- Lead Qualification

- Salesforce Proficiency

- Bilingual Communication (English and Spanish)

- Prospecting Strategies

- Customer Relationship Management

ATS Optimization Keywords

Hard Skills

- Lead Generation

- Sales Techniques

- CRM Systems

- Microsoft Office Proficiency

- Lead Funnel Processes

Soft Skills

- Organized Self-Starter

- Goal-Oriented

- Robust Analytical Skills

- Excellent Verbal Communication

- Negotiation Skills

Industry Keywords

- Sales

- Customer Service

- Inbound Lead Response

- Outbound Prospecting

- Kitchener-Waterloo Region

Tools & Technologies

- Salesforce

- Social Media Tools

- Marketing Automation Tools

- Lead Prospecting Software

📌 Sales Development Representative, Bilingual English & Spanish (London)
🏢 Jobtailor
📍 London