Working alongside the Director of Sales and Marketing, the Sales Development Representative (SDR), Americas, will focus heavily on sales support, operational workflows, and rigorous data management. This hands-on position is tailored for a strategic researcher who is comfortable engaging with senior school decision-makers and deeply passionate about educational technology.

Your mission is to construct a highly structured database framework, qualify inbound/outbound leads, and optimize our sales funnel infrastructure to map out the private and international school landscapes in North America and LATAM.

Key Responsibilities

Sales Support & CRM Management

● Support day-to-day sales and administrative activities for the Director of Sales and Marketing.

● Qualify inbound and outbound leads through highly targeted discovery calls and initial school needs assessments.

● Oversee and optimize CRM backend usage, managing system integrations, public forms, chatbot functionalities, automated sequences, and data reporting.

● Conduct direct outbound sales outreach, combining cold calling with deeply personalized email campaigns tailored to prospective institutions.

Lead Generation & Pipeline Development

● Build segmented, scalable lead databases using advanced data tools like Apollo, Trade Commissioner Offices, conference attendee sheets, and established partner networks.

● Thoroughly map and maintain databases of boarding schools, day schools, private schools, and American International Schools across both North America and LATAM.

● Systematically identify and profile key decision-makers, including Heads of School, IT Directors, Safety Officers,



and Procurement/Operations leaders.

● Capture and qualify high-value leads generated from international conferences, regional events, and partner referrals.

● Execute structured, timely post-event and post-meeting follow-up workflows.

Market Research & Regional Outreach Coordination

● Conduct deep-dive institutional research across the Americas to analyze regional buying cycles, budget constraints, and evolving safety or risk-management trends.

● Coordinate school site visits, virtual presentations, and live platform demonstrations in priority regional markets.

● Support preparation for international delegations, trade missions, and conferences, occasionally representing Reach on-site at select industry events across North America and LATAM.

Qualifications & Experience

● Prior School Experience: It is highly advantageous if you have previously worked in K-12 independent schools, residential life, boarding programs, pastoral care, or school administration.

● CRM & Technical Proficiency: Proven experience utilizing and configuring CRM systems (HubSpot is strongly preferred) and AI tools. Comfort managing backend features like tracking integrations, sequences, and reporting forms is key.

● Data & Research Competency: Demonstrated experience with database-building tools and executing structured market research.

● Solid Communicator: Exceptional written and verbal communication skills in English, with a natural ability to confidently present technical solutions to senior educational leaders.

● Travel-Ready: Full willingness and ability to travel internationally for school visits and regional trade conferences.

📌 Sales Development Representative (SDR) (Canada)
🏢 REACH Student Life Management
📍 Canada