Reporting to the Key Account Manager, the Sales Merchandiser will primarily focus on merchandising APL wines to enhance brand visibility and drive strong sell-through across various retail accounts. This role is key in building/filling eye-catching displays, application of POS materials, ensuring prime product placement, and maintaining stock rotation for maximum exposure. In addition to merchandising, the Sales Merchandiser will promote APL wines by actively seeking new product listings and increasing points of distribution in NLC and Express accounts.

Working closely with our Key account manager, this individual will play a vital role in expanding APL's leading market presence.

This teammate will be responsible for: Building brand awareness and ensuring strong sell-through of APL wines through various promotional programs on site

Application of POS materials and enhancements of strong programming calendar

Building/Filling displays, placing products on shelves or in displays for maximum exposure, and ensuring product rotation on a regular basis

Assisting the Key Account Manager by identifying and acting on business opportunities within the assigned territory

Actively seeking and securing new listings for APL wines in retail accounts

Expanding the number of points of distribution by building relationships with key decision-makers

Participating in wine festivals, events,



and consumer tastings during evenings and weekends to promote the APL wine portfolio and increase brand visibility when applicable.

Meeting agreed-upon targets and goals effectively and in a timely manner

Arriving at work, appointments, meetings, and all work-related functions on time and as scheduled

Other duties as assigned by Atlantic Director

Promoting a health & safety culture by ensuring a safe and healthy work environment through effective operation of the Health and Safety program and compliance with EH&S; regulations The skills, knowledge and experience this teammate will bring: Proven ability to work independently with strong attention to detail

Sales experience in the retail or hospitality industry is an asset

Knowledge of merchandising, display builds, and retail customer traffic is an asset

Strong communication skills, enthusiasm, reliability, and a drive to exceed targets A proactive approach to securing product listings and building distribution in existing and new accounts

Exemplary customer service skills including communication, product knowledge, problem solving, and attention to detail

Flexibility outside regular business hours This is a full-time salaried position that will require the teammate to drive to various locations in the area. There is a company car provided. Prior wine education or knowledge is not required but is considered an asset for the position.

Compensation: $50,000 - $55,000 annually, plus annual bonus eligibility and comprehensive advantages.

📌 Sales Merchandiser (St. John's)
🏢 Andrew Peller
📍 St. John's