WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture chance, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

The AssociateAccountManager,Programmaticwillberesponsibleinsupportingtheday-to-daycampaignactivityfor all clientswithintheirassignedagencyteams. Youwillworkwithinmultiple interfaces tomanagecampaigns. You are astrongteamplayerwhereyouwillsupport the TradingStrategyteamwithplanadjustments,campaignset up andoptimizations.

You are able toworkacrossmultipleDSPsandunderstandtheirnuances andcapabilities. You are acuriousand activelearnerwithastrongsenseofownershipandaccountabilityfor theworkthatyouproducefor theteams.

Supports theProgrammaticManager andProgrammaticAssociate Director ontasksrelatedto the management ofprogrammaticcampaignsincluding:

- Accuratelyinputs andmaintainscampaigndata ininternalsystems
- ProactiveinternalcommunicationbetweendifferentbusinessunitsincludingProgrammaticManagers Ad Ops andAnalysts




- SupportsProgrammaticManagersteamwithcampaignset up,pacingandoptimization
- Supportswithcreatingprocess documentation forProgrammaticteam

Responsibilities

- Supports theProgrammaticManager andProgrammaticAssociate Directorwithtimelycampaignlaunches,communicatingclearlywithallteams.
- Input and setupapprovedcampaignsintotheinternalplatform andsynctosystemslike Salesforce.
- Liaisewithvendorsandagenciesinpreparationforcampaignlaunches.
- Auditingandreviewingdigitalcreativetags,ensuringtheyareaccuratefor the launch of thecampaign,providingclearguidance to Ad Opsteamincludingdetailsonverificationrequirements
- Assistswithcampaignreportinginputs for postcampaignreports andQBRs
- AssistswithcampaignsetupsacrossallDSP’s(DV360,Xandr, Amazon, TTD)
- Assistswithcampaignpacing, shifts andoptimization
- Assistswithplan updates andadjustments
- Checks andensuresthatlivecampaignsaredeliveringafterlaunch.
- Ensuringmonthlycampaignactualizationsarecompletedat theexpecteddate.
- Updatespacingand performance incampaigntracker forinternalteam
- Identifiesareas ofopportunitywithininternalprocess

RequiredSkills

- Fluent in French and English.
- Understandingof KPIs and mediametrics
- Goodunderstandingof theProgrammaticSpace
- Proficientuser of Microsofttoolssuchas PowerPoint, Excel, Word
- Stronganalyticalandcriticalthinkingskills-abilitytoproblemsolve
- Highenergyandteamworkmentalityare a must
- Excellentinterpersonaland communicationskills

📌 Senior Associate, Programmatic (Montreal)
🏢 WPP
📍 Montreal