Staff - Non Union

Job Category

M&P; - Excluded M&P;

Job Profile

XMP Salaried - Information Services, Level F

Job Title

Senior Director, Brand & Marketing

Department

Communications | VP External Relations

Compensation Range

$13,531.92 - $20,284.50 CAD Monthly The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date

September 3, 2026 Note: Applications will be accepted until 11:59 PM on the Posting End Date.

Background Checks

This position is subject to the satisfactory completion of required background checks

Job End Date

Ongoing

At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.

At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.

Job Summary

At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness,



brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.

Summary

The Senior Director, Brand & Marketing plays a critical role in leading the Brand and Marketing team. This team is responsible for the stewardship of UBC's brand, including through visual media and web systems, and is a driving force behind the university's paid advertising campaigns. The Senior Director and their team set the standards, build the systems, develop the tools and deliver the experiences that make consistent, high-quality brand expression achievable at scale. This position is critical for advancing the university's reputation, achieving long-term strategic brand, marketing and communications goals, and building alignment across all major institutional campaigns and among UBC's communicators network.

This position provides ongoing strategic leadership as well as tactical advice on brand management in order to ensure UBC's brand is expressed consistently, across every campus, channel, and community so that every student, researcher, donor, partner, and the public recognizes not just the logo, but the promise behind it.

Organizational Status

Reports to the Associate Vice-President, Communications. Works closely with enterprise-wide executive members, senior communications and marketing professionals to support and align paid marketing activities as appropriate. Leads the Brand and Marketing management team and works collaboratively with the Senior Director, News & University Affairs and Senior Director,



Strategic Communications to support a focused, integrated and impactful approach to telling UBC stories.

Oversees external relationships with media, creative, reputation research and digital agency partners.

Work Performed

Campaign Strategy:

Provide strategic long-term direction for UBC brand and marketing work. Lead UBC's paid institutional marketing campaigns, overseeing media buying, agency partnerships, and creative direction to build institutional awareness, affinity, and engagement.

Enterprise Stewardship:

Providing strategic advice on UBC brand management; ensure UBC's brand is expressed consistently across every campus, channel, and community so that audiences recognize not just the logo, but the promise behind it.

System-Building:

Shift the focus from purely central execution to organizational enablement. Develop the architecture-including visual identity systems, Common Look and Feel (CLF), and martech stacks-that empowers faculties, schools, and units to do excellent, brand-aligned work.

Governance & Influence:

Navigate the complex faculty and unit stakeholder landscape using influence without authority to create brand and visual alignment. Lead the development of an enterprise brand architecture and governance framework that provides explicit rules, escalation paths, and exception handling.

Digital Leadership:

Direct UBC's digital presence, including web product management, UX/UI, accessibility (WCAG), and search/AI-discoverability (SEO/GEO) to ensure the university's digital infrastructure is authoritative and user-centered.

Integrated Leadership:

Lead three interdependent teams-Brand Communications, Digital Solutions, and Design & Photography-ensuring strategy informs execution and vice versa while maintaining customer service to our partners.

Performance & Measurement:

Oversee the measurement of "what matters"-bran

📌 Senior Director, Brand & Marketing (Vancouver)
🏢 UBC
📍 Vancouver