Ready to shape the next chapter of a proudly Canadian fashion brand?

Blue Sky Clothing Co. is looking for a Senior Marketing Strategist who thinks beyond campaigns and clicks, someone who understands how to build a brand, grow an audience, tell a compelling story, and turn digital attention into meaningful sales.

We are a Canadian women’s fashion brand built around natural fibres, thoughtful design, comfort, sustainability and confidence. As we grow, we’re looking for a strategic marketing leader who can elevate our brand presence across Canada and the US and bring fresh energy, discipline and innovation to our marketing strategy.

You will lead the marketing team, providing direction, coaching and accountability while developing and executing an integrated marketing strategy across:

- Brand strategy & promotion – strengthen and evolve the Blue Sky brand and ensure consistency across every customer touchpoint.
- Digital marketing & outreach – develop campaigns that increase awareness, engagement, traffic and conversion.
- SEO & organic growth – lead SEO strategy, content optimization, keyword development and search visibility across our digital platforms.
- Social media & content – turn our brand story, products and values into content that connects with today's customer.
- E-commerce marketing – partner closely with our web and e-commerce teams to drive online performance.
- Customer acquisition & retention – understand what motivates our customers and build strategies that bring them back.
- Analytics & performance – use data, customer insights and KPIs to continually improve marketing effectiveness.




- Team leadership – mentor and develop a talented five-person marketing team while creating clarity, accountability and creative momentum.

Who are we looking for?

We want a strategic thinker who is also a doer.

The ideal candidate brings at least 5 years of senior marketing leadership experience in the Canadian market, with a proven ability to develop and execute marketing strategies that produce measurable results.

Your strengths:

- Strong brand-building instincts
- Deep understanding of digital marketing and SEO
- Experience leading and developing marketing teams
- Excellent knowledge of the Canadian consumer and marketplace
- Robust analytical and commercial thinking
- Experience with e-commerce and multi-channel marketing
- Exceptional communication and storytelling skills
- The confidence to challenge ideas, test new approaches and make decisions
- A hands-on, entrepreneurial mindset
- Most importantly, you understand that great marketing isn't simply about being seen, it's about being remembered, trusted and chosen.

Why Blue Sky?

You'll have the opportunity to make a real difference in a growing Canadian company where creativity, initiative and ideas are valued. This is not a role where you'll simply manage a calendar of marketing activities. You'll help define where the brand goes next.

If you're an experienced marketing leader who is passionate about brand, fashion, digital growth and building high-performing teams, we'd love to hear from you.

Bring your strategy. Bring your creativity. Bring your ambition.

Apply by sending your resume and cover letter to: [email protected]

📌 Senior Marketing Strategist (Vancouver)
🏢 Blue Sky Clothing
📍 Vancouver