About Us

Based in Toronto, Pomp & Circumstance is one of Canada’s fastest-growing lifestyle and consumer PR agencies. Named on Adweek’s Global 100 Fastest Growing List, Strategy Magazine Agency of the Year, and Canadian Business' Startup List, P&C; delivers award-winning, culturally resonant campaigns across media relations, influencer marketing, social, digital, events, experiential, paid media and content. This role is for Bonus Track, our sister creative agency, which is at the forefront of content innovation and storytelling for some of the country’s most exciting brands.

Role Overview

We’re looking for a culturally curious, strategically sharp Senior Content Strategist to lead content and social strategy across Bonus Track’s client portfolio.

You’ll turn business objectives, audience behaviour, cultural shifts and performance insights into clear strategies that help brands earn attention and stay relevant. You understand what makes brands interesting on social and can translate that thinking into content territories, channel strategies and repeatable formats.

You’ll work closely with social, creative, content and paid media teams to shape what brands should say, where they should show up and what they should create.

You’re equally comfortable uncovering an audience insight, building a content strategy, writing a sharp creative brief or presenting recommendations to senior clients.

Key Responsibilities

- Lead content and social strategy across client accounts, translating business objectives, audience needs and cultural insights into clear strategic direction.
- Develop content ecosystems including channel roles, content pillars, editorial territories, recurring series and social-first formats.
- Turn audience research, social listening, cultural trends and platform behaviour into meaningful insights and content opportunities.
- Write inspiring creative briefs and partner with social, creative and paid teams to bring strategies to life.
- Review content plans and creative concepts through a strategic lens,



ensuring work is relevant, distinctive and aligned with client objectives.
- Analyze content and channel performance, turning results into actionable recommendations that strengthen future work.
- Lead client presentations, workshops and strategic conversations, acting as a trusted senior voice on social and content.
- Contribute strategic thinking to new business and mentor junior team members to strengthen the agency’s overall strategy capabilities.

Qualifications

- 5+ years of experience in content, social or creative strategy, ideally within a creative, social, digital or PR agency.
- Proven experience developing social and content strategies for consumer-facing brands across always-on and campaign work.
- Deep understanding of social platforms, digital culture, creator ecosystems and evolving audience behaviour.
- Strong ability to turn research, data and cultural observations into clear insights and compelling strategic recommendations.
- Experience developing content pillars, channel strategies, editorial territories and repeatable social-first formats.
- Strong creative instincts with excellent writing, storytelling and presentation skills.
- Confident client presence with the ability to challenge thinking, build trust and provide senior-level strategic counsel.
- Curious, collaborative and comfortable using social listening, analytics and emerging AI tools to strengthen strategic thinking.

Cherry on Top

- Join one of Canada’s Fastest Growing Agencies as recognized by Adweek 2025.
- Participate in our company-wide mentorship program.
- Opportunities to learn and grow across the agency from marketing, social, culture, business development and more.
- A hybrid work environment: 2 days WFH, 3 days in our downtown Toronto office
- Market-competitive salary commensurate with experience.
- A flexible, fast-paced, and creative work culture.
- Opportunities for growth, leadership, and career development.
- Paid vacation, extended long weekends, and birthdays off.
- A tight-knit team of passionate marketers and creators who love what they do.

📌 Senior Strategist (Toronto)
🏢 Pomp u0026 Circumstance PR
📍 Toronto