Overview Proudly Canadian. Driven by Purpose. Rooted in Care. Join a national team where people, purpose, and community come first. Western Financial Group was named a 2025 Top Insurance Employer by Insurance Business Canada and is home to more than 2,300 team members supporting over one million customers across 200+ locations across Canada.
Team Lead – Commercial Sales We are seeking a Team Lead, Commercial Sales to guide, coach, and support a team of Commercial Sales Representatives. In this role, you will champion Western’s strategic goals, foster a positive team culture, and play a key part in developing sales talent throughout their first year. You will also support day‑to‑day sales activities, ensure operational accuracy, and contribute to planning and performance optimization.
Responsibilities Lead, coach, and inspire a high‑performing team of Commercial Sales Representatives from onboarding through ongoing development.
Create a positive, collaborative team culture that aligns with Western’s mission and drives strong sales results.
Support reps in client meetings, presentations, and closing opportunities to help them succeed and grow.
Ensure accuracy in sales processes, data entry, and policy reviews to deliver a seamless client experience.
Provide hands‑on coaching through shadowing and real‑time feedback to elevate sales performance.
Monitor team metrics, identify productivity opportunities, and contribute to business planning and reporting.
The value you bring Level 2 License and at least 2 years of Commercial insurance experience.
Strong leadership skills with the ability to coach, mentor, and motivate others.
High attention to detail and strong decision‑making abilities.
Ability to work in a quick‑paced environment with excellent organizational and prioritization skills.
Strong results orientation and strategic thinking.




Familiarity with sales processing, lead management, and routing.
Role Details Hours: Full Time, Permanent - Availability to work a total of 37.5 hours/week
Location: In Office Role in Winnipeg
Current Vacancy: Yes
Compensation: $55,000 – $68,000
Eligible for discretionary quarterly performance bonus
Requisition #: 82909
Why Western? Western’s people-first culture, grounded in our guiding principles of Truthfulness, Fairness, Value, and Loyalty, is recognized across Canada and strengthened by our commitment to wellness, flexibility, and meaningful community impact.
Highlights Include 14 Paid Wellness Days, 3 weeks’ vacation, company matching savings programs, and 100% employer paid group benefits for eligible employees
Over 1,500 volunteer hours supporting 160+ charities in 2024–2025 through the Western Financial Group Communities Foundation.
Our Commitment to Inclusion At Western, we strive to create an accessible, equitable, and inclusive workplace where everyone feels valued and can thrive. As an equal opportunity employer, we encourage applicants of all backgrounds to apply, even if your experience doesn’t perfectly match every qualification. If you need assistance or an accommodation during the hiring process, please contact [email protected] or visit our Careers page.
Our Human First Hiring Approach We do not use artificial intelligence to screen, assess, or select applicants. All applications are personally reviewed by Western’s Talent Acquisition Consultants. As part of our hiring process, we use standardized, scientifically validated skills assessments (nonAI), and all results are reviewed by our hiring team.
Ready to Apply? If making a meaningful impact in your community and growing your career in a supportive, purpose-driven setting excite you, we’d love to hear from you.

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📌 Commercial Sales Team Lead (Manitoba)
🏢 Western Financial Group
📍 Manitoba