Overview
The Media Planner is responsible for supporting the development and execution of strategic media plans, including the analysis of market, consumer, and industry data to inform planning decisions. The Media Planner evaluates media alternatives and provides recommendations on audience targeting, channel mix, geography, timing, and budget allocation. He/she assists in campaign setup, ongoing management, optimization, and performance reporting to ensure alignment with client objectives.

Responsibilities

Gather and analyze marketing, industry, and consumer insights data to determine the client’s advertising and media needs

Analyze media alternatives and make recommendations as to how to best allocate the advertising budget. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level and budget

Develop understanding of client’s business and competitive landscape

Assist in developing budget allocations across media resulting in strategic and effective media plans

Present plans to the client brand group, with assistance where necessary of more senior media team

Clearly communicate media objectives, strategies and executional guidelines to execution teams

Work closely with agency partners

Maintain strong relationships with media suppliers and stay abreast of market conditions

Campaign maintenance ensuring quality control and adherence to overall media plan objectives. Develop campaign performance documents, including online campaigns

Utilization and knowledge of syndicated media, research, and other data resources





Take an active role in client education of the evolution of the media landscape

Active participation in internal and external status meetings

Develop/assist with development of POVS

Active participant in the overall financial process - responsible for collecting and inputting data and ensuring monthly billing is accurate and delivered on deadline

Qualifications

Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred

3+ years in Media

Challenges traditional boundaries and demonstrates consistent creative approaches to business problems

Detail-oriented and able to produce accurate work product

A keen sense of curiosity

Strong written and verbal communication and presentation skills

Demonstrated experience in negotiating

Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure

Demonstrates critical thinking and problem solving abilities

Solid analytical abilities & proficiency in math

Ability to effectively utilize media research and reporting resources

Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Additional Information




We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

Salary
Transparency matters to us. The salary range for this position is $55,000 - $65,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use
We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Equal Opportunity Statement
Zenith is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Zenith however, only those candidates selected for an interview will be contacted.

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📌 Sr Media Planner (Ontario)
🏢 Publicis Groupe Holdings
📍 Ontario