Over the past 50 years, National has helped organizations navigate moments of transformation, build trust, and solve the business challenges that matter most. As one of Canada's largest independent communications consultancies, we combine strategic advisory, communications, public affairs, digital, healthcare, creative and research expertise to help leading public and private sector organizations shape reputation, influence stakeholders and drive business outcomes.

We believe the future of communication sits at the intersection of business strategy, executive leadership, and stakeholder trust. Our Toronto team is growing its strategy practice and is looking for a leader who thrives in ambiguity, enjoys solving complex business problems, and is excited to help clients navigate change.

The role As Director, Strategy & Insights, you'll serve as a trusted strategic advisor to senior executives, helping clients solve complex business and reputation challenges through research, insight, and integrated communication strategy.

You will lead high-impact strategic engagements, facilitate executive workshops, uncover opportunities for growth, and work across multidisciplinary teams to develop integrated strategies that influence business decisions, not just communications plans.

This is a leadership role for someone who enjoys asking better questions, connecting disparate ideas, and helping organizations navigate transformation.

Key responsibilities

Serve as a trusted strategic advisor to senior client leaders, helping them navigate complex business, reputation, and stakeholder challenges

Lead research, insight generation, and strategic planning for high-profile client mandates across corporate reputation, executive positioning, transformation, public affairs and integrated communications

Design and facilitate executive workshops, strategy sessions, and stakeholder engagements that help clients align around business priorities





Translate qualitative and quantitative research into actionable business and communications strategies

Develop compelling narratives, positioning platforms, audience strategies, and thought leadership programs

Identify emerging client needs and proactively develop opportunities to expand strategic advisory relationships

Lead the strategic direction of major proposals and new business pursuits, contributing to the Firm's continued growth

Mentor and develop consultants, helping build National's strategic advisory capability

Contribute to the evolution of National's proprietary strategic methodologies, research approaches and advisory offerings

Qualifications

10+ years of experience advising senior leaders on business, reputation, communications, transformation or stakeholder strategy

Experience in management consulting, strategic communications, brand strategy, public affairs, corporate affairs, or a related advisory environment

Exceptional facilitation skills with experience leading executive workshops and strategic planning sessions

Demonstrated ability to synthesize complex research into compelling strategic recommendations

Strong commercial instinct with experience identifying growth opportunities and expanding client relationships

Outstanding written and verbal communications skills with confidence presenting to executive audiences

High degree of comfort using AI-enabled tools to accelerate research, synthesis and strategic thinking

Abilities

You enjoy helping organizations answer questions they haven’t yet learned to ask





Naturally curious with exceptional critical thinking and problem-solving abilities

Able to simplify complexity and help clients make confident decisions

Comfortable working in ambiguity and leading through change

Strong executive presence with the ability to influence senior stakeholders

Commercial mindset with a passion for growing client relationships and developing new opportunities

Collaborative leader who enjoys building teams and developing future talent

What we offer

Hybrid work environment and a supportive, collegial office culture

Competitive compensation and comprehensive benefits

Opportunities to work on high-profile mandates with leading organizations across sectors

Professional development, coaching and growth opportunities within a national team

Occasional travel as required by client and team needs

Expected Compensation The expected salary for this role is $103,500 - $115,000 CAD. Actual compensation will be determined based on experience, skills, and internal equity.

National is an equal opportunity employer.

We celebrate diversity and are dedicated to creating an inclusive environment for all employees.

Should you require any accommodation during the selection process, please inform us.

A vacancy currently exists for this position. Please note that only candidates selected for further consideration will be contacted.

If you require a special accommodation, please advise the Human Resources Manager or Hiring Manager during the hiring process.

National is committed to employment equity and we encourage applications from all qualified candidates.

We value diversity and creating an inclusive culture where everyone can bring their true selves to work.

We are committed as a company to equitable practices and policies that encourage a diverse workforce and work setting.

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📌 Director, Strategy (Winnipeg)
🏢 NATIONAL Public Relations
📍 Winnipeg