Store Manager - Cap's Bicycle Shop - New Westminster, BC Specialized is seeking an experienced retail leader to manage our Store in New Westminster, BC. The Store Manager balances excellence in retail operations with a passion for the brand, ensuring outstanding customer experiences and operational excellence.
Job Summary A critical member of the specialized retail network, the Store Manager balances excellence in retail operations with a passion for the power of a great brand. The Store Manager maintains the culture of the business and sets the tone of the store. The ideal candidate has a consistent record encouraging successful, profitable retail, and wants to take that expertise to the next level as a driver of outstanding brand experiences.
Responsibilities Drive overall profitability of the retail store, covering and exceeding run costs to maximize contribution to topline revenue.
Exemplify outstanding methodologies for staff and local operators.
Convey transformative, inclusive, ride-focused, locally-authentic and collaborative experiences for staff and riders inside and out.
Host tours of the space for retailers, explaining processes and outstanding methodologies.
Manage performance and talent of all current employees, including scheduling and shift coverage.
Educate staff (in‑house training, SBCU, and SBCU.com facilitation) and maintain product knowledge.
Establish and sustain long‑term relationships with key riders and retailers based on data about preferences, behaviors, and purchases.
Uphold cleanliness and organizational standards for the sales floor and office space.
Manage special orders and home deliveries to ensure timely delivery.
Maintain staff direction and communication when manager is absent.




Evaluate employee performance and serve as the first point of contact for in‑store issues.
Set development, store‑wide, and company‑wide goals with each team member.
Operate within the rules of the company (Specialized Retail LLC) and ensure alignment with product standards.
Qualifications Experience and passion for cycling and the Specialized brand.
Current or former retail employee with 1+ years of experience preferred.
Excellent communication skills and ability to interact with riders and team members.
Ability to work business hours, including weekends.
Ability to stand for extensive periods, walk, kneel, or reach; lift at least 50 lbs.
Bike shop experience a plus.
Benefits Competitive health care (Medical PPO or HDHP)*
Dental*
Vision*
Health Savings Account (HSA)
Short and Long Term Disability
Company‑sponsored life insurance
Optional Term Life Insurance
Optional Critical Illness insurance
Optional Critical Accident insurance
Competitive vacation package*
401(k) with match
8 Weeks paid parental leave
Paid company holidays
Employee discounts on all product
Deep partner retail discounts
Fitness & Events Reimbursement
Uniform Allowance
Employee Assistance Program
Commuter Perks (if applicable)
EEO Statement We believe bikes have the power to change lives. Our culture is one of passion, striving to break barriers and have a positive impact on the world. We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive. We encourage everyone – especially those from marginalized groups – to apply.

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📌 Store Manager - Cap's Bicycle Shop - New Westminster, BC (British Columbia)
🏢 Specialized Bicycle Components Canada
📍 British Columbia