Position Overview

1 Year Contract (Possibility of Extension), Full-Time, Hybrid

Sobrii Non-Alcoholic is seeking a hands-on, results-driven E-Commerce, Digital Marketing & Inside Sales Manager to accelerate the growth of the Sobrii Non-Alcoholic brand across direct-to-consumer, digital advertising, and inside sales channels.

This position will be responsible for managing and growing the Sobrii Shopify e-commerce business, developing and optimizing Google and Facebook/Instagram advertising campaigns, generating and converting sales leads, and developing relationships with consumers, retailers, distributors, and other B2B customers.

The ideal candidate is entrepreneurial, commercially focused, digitally savvy, and comfortable taking ownership of revenue growth from advertising click through to completed sale and repeat purchase.

Key Responsibilities

1. Shopify E-Commerce Management

- Manage the day-to-day operation and optimization of the Sobrii Shopify store.
- Maintain product listings, pricing, descriptions, photography, collections, bundles, promotions, and merchandising.
- Optimize the customer journey and website conversion rate.
- Develop strategies to increase average order value and repeat purchases.
- Manage discount codes, promotions, bundles, and other Shopify functionality.
- Monitor orders, inventory, fulfillment, returns, refunds, and customer service issues.
- Implement and optimize abandoned-cart recovery and customer re-engagement programs.
- Coordinate new product launches and seasonal promotions.
- Analyze Shopify sales data and identify opportunities to increase revenue and profitability.

2. Google Ads

- Develop, launch, manage, and optimize Google advertising campaigns.
- Conduct keyword research and identify new customer acquisition opportunities.
- Develop and test advertising copy, audiences, offers, and landing pages.




- Monitor campaign performance, conversion rates, CPA, ROAS, and profitability.
- Manage Google Merchant Center and product feeds.
- Allocate advertising budgets toward the highest-performing products, audiences, and campaigns.
- Continuously test and optimize campaigns to improve profitable customer acquisition.

3. Facebook & Instagram / Meta Ads

- Manage Sobrii advertising through Meta Ads Manager.
- Develop campaigns focused on brand awareness, customer acquisition, product sales, retargeting, and repeat purchases.
- Develop and test different audiences, creative concepts, messaging, offers, and calls-to-action.
- Coordinate advertising creative with Sobrii promotions, product launches, events, and seasonal campaigns.
- Monitor CTR, CPC, ROAS, conversion rates, and revenue generated.
- Work with internal and external creative resources to develop effective photo, video, and advertising content.

4. Inside Sales

- Respond promptly to inbound sales inquiries from consumers, retailers, distributors, restaurants, hospitality businesses, and other prospective customers.
- Follow up with leads generated through the Sobrii website, Google Ads, Meta Ads, email, events, trade shows, and other marketing activities.
- Develop relationships with retailers, restaurants, bars, hotels, hospitality groups, distributors, and other B2B customers.
- Prospect for new wholesale and distribution opportunities.
- Follow up on outstanding quotes and prospective accounts.




- Re-engage inactive customers and accounts.

Qualifications

- 3+ years of experience in e-commerce, digital marketing, inside sales, or a related role.
- Strong hands-on experience with Shopify.
- Demonstrated experience managing Google Ads campaigns.
- Demonstrated experience managing Facebook/Instagram (Meta) advertising.
- Strong understanding of ROAS, CAC, conversion rates, attribution, and digital marketing analytics.
- Experience with Google Analytics 4 and Google Merchant Center.
- Experience with Meta Ads Manager and conversion tracking.
- Solid sales and customer relationship skills.
- Experience with CRM systems and email marketing platforms.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication.
- Strong organizational and time-management skills.
- Self-motivated and comfortable working independently.
- Entrepreneurial mindset with a strong focus on measurable results.

Personal Characteristics The successful candidate will be:

- Results-oriented — focused on generating profitable revenue.
- Entrepreneurial — willing to identify opportunities and take action.
- Analytical — comfortable using data to make decisions.
- Sales-oriented — motivated to convert leads into customers.
- Customer-focused — understands the importance of customer experience and retention.
- Hands-on — able to execute campaigns rather than simply manage agencies.
- Creative — able to develop compelling marketing ideas and promotions.
- Organized — capable of managing multiple campaigns and priorities.
- Accountable — takes ownership of results.

Reporting

Reports to: Founder The Manager will work closely with the founder to establish monthly and annual revenue targets.

Compensation

Base Salary + Performance-Based Bonus

📌 Shopify E-Commerce & Inside Sales Manager (Toronto)
🏢 Sobrii Non-Alcoholic
📍 Toronto