Location: Onsite - MontrealWho We AreValnet is a fast-growing digital media company where innovation, autonomy, and execution are highly valued. Our meritocratic culture gives you the opportunity to make a meaningful impact from day one and grow quickly based on your results. We are looking for a Head of Social Media to take full ownership of our social media strategy and build our presence across our brands.Head of Social MediaThis is a leadership, ownership and high accountability role. You will define what we publish, who we target, how we grow our audience, and how social contributes to the broader business. You will lead our Social Media Coordinator, own performance across organic and paid social, and continuously find new ways to grow our authority, engagement, and audience.Key ResponsibilitiesOwn and build our social media strategy across Facebook, Instagram, X, LinkedIn, YouTube, and other relevant platformsDefine our content strategy, including formats, topics, audiences, and distributionDevelop a deep understanding of our audiences and what drives engagementLead and manage the Social Media Coordinator with clear priorities, feedback, and accountabilityAnalyze performance and turn data into actionable decisionsOwn organic social performance, focusing on authority, engagement, audience growth, and communityIdentify ways to turn our organic audience into a strategic asset for the broader business and paid mediaOwn the Meta ads strategy and calendar, optimizing content, audiences, and timing focusing of lead generation revenueWork cross-functionally with revenue, growth, and editorial teamsExperiment with current platforms, formats, audiences,



and creative approachesEstablish clear KPIs, reporting, and processes that allow the social operation to scaleThe goal is to build an audience that trusts our brands, actively engages with our content, and creates long-term value for the business.Continuously challenge the status quo and find new ways to growWhat We're Looking For4+ years of experience in social media, digital media, audience growth, content, or a related fieldProven experience owning and developing social media strategy across multiple platformsStrong understanding of social algorithms, content strategy, audience development, and community engagementStrong analytical and business skills, with the ability to connect social performance to business outcomesStrong understanding of Meta and paid social, with a focus on revenue and lead generation rather than vanity metricsProven leadership experience and a strong ability to drive accountabilityCreative, unconventional thinker who is constantly looking for new ways to grow an audienceHighly curious and comfortable testing, failing, learning, and scaling what worksStrong ownership mentality - you take responsibility for the strategy, the numbers, and the outcomeComfortable operating in ambiguity and building processes from the ground upExcellent communication and cross-functional collaboration skillsExperience in digital media, publishing, performance marketing, or lead generation is a strong plusBenefitsFull health insurance plan, including medical, dental, and visionDaily onsite lunches, snacks, and coffeeFitness subscription reimbursement programCompetitive compensation and bonus structure #J-18808-Ljbffr

📌 Head Of Social Media (Montreal)
🏢 Valnet
📍 Montreal