Social Media Content Strategist

Location: Vancouver, BC

About the Role

We are looking for a creative, highly adaptable, and technology-driven Social Media Content Strategist who will be responsible for content creation and social media management for two separate companies operating in two very different industries and markets.

This position will support

1. Japanese Jewelry & Lifestyle Brand

https://www.befruitfuljewelry.com/ A Japanese jewelry and lifestyle brand rooted in Japanese aesthetics and cultural storytelling, with a focus on women's empowerment, art history, craftsmanship, cross-cultural dialogue, and the fusion of Eastern and Western aesthetics.

Content for this brand will primarily focus on brand storytelling, jewelry, art, culture, design, craftsmanship, and lifestyle, with the goal of building an engaging international social media presence.

1. Canadian Building Materials & Construction Company

https://vanguardviceroy.com/ A Canadian building materials company based in British Columbia, serving the local construction and residential development industry.

The company works with builders, developers, contractors, architects, designers, and homeowners, providing building materials and product solutions for residential and other construction projects.

Content for this company will focus on building products, construction materials, active projects, product applications, installation, architecture, interior/exterior design, industry knowledge, and B2B marketing.

The successful candidate will develop, produce, and manage content for both companies. Since the two businesses have very different industries, audiences, markets, and brand identities, you must be able to switch effectively between creative and culture-driven storytelling for a Japanese consumer brand and qualified, product and project-focused content for a Canadian building materials company.

This is not simply a social media posting position. We are looking for someone who can participate in the entire content process, from research, strategy, ideation, scripting, filming, and editing to publishing and performance analysis.

We also expect the successful candidate to actively use AI tools, AI Agents, and automation workflows to improve content quality and production efficiency for both companies.

Key Responsibilities1. Social Media Strategy & Management for Two Companies

- Develop and manage separate social media and content strategies for both companies.
- Create monthly and quarterly content calendars based on each company's brand positioning, target audience, marketing objectives, and business activities.
- Maintain a distinct content strategy, visual identity, tone of voice, and target audience for each company.
- Manage and create content across platforms such as Instagram, TikTok, YouTube, and LinkedIn.
- Monitor platform trends, algorithm changes, audience behavior, and emerging content formats.
- Analyze content performance and continuously improve reach, engagement, follower growth, brand awareness, and lead generation.
- Adapt content for different platforms rather than simply reposting the same material across all channels.

1. Japanese Jewelry & Lifestyle Brand Content

For the Japanese jewelry and lifestyle brand, content will focus primarily on brand storytelling, Japanese aesthetics, culture, art, and product narratives.

- Create short-form videos, visual content, and written content with cultural depth and emotional resonance.
- Translate the design philosophy, cultural meaning, craftsmanship, and stories behind jewelry collections into compelling social media content.
- Research and develop content around topics such as art history, women's empowerment, multiculturalism, Japanese aesthetics, Kyoto culture, craftsmanship, and East-West artistic influences.
- Develop thematic campaigns around new product launches, seasonal moments, cultural events, and art-related topics.




- Produce visually refined content that reflects the brand's Japanese identity and aesthetic standards.
- Identify creative ways to connect jewelry products with cultural, artistic, historical, and lifestyle narratives.
- Help build a consistent and recognizable international social media presence for the brand.

1. Canadian Building Materials & Construction Content

For the Canadian building materials company, content will focus on products, construction projects, technical education, project applications, and B2B marketing.

- Create social media content around building materials, construction products, residential projects, architecture, and interior/exterior design.
- Visit construction sites, showrooms, suppliers, completed projects, and other locations when required to capture original video and photo content.
- Turn technical product information into clear, visually engaging, and easy-to-understand content for builders, developers, contractors, architects, designers, and homeowners.
- Plan, film, and edit content such as:
- Product introductions and demonstrations
- Product comparisons
- Construction site updates
- Project walkthroughs
- Installation processes
- Before-and-after videos
- Building material education
- Design and material trends
- Completed project showcases
- Work with project and sales teams to identify valuable content opportunities from active projects.
- Develop educational content that helps audiences better understand products, materials, installation methods, and applications.
- Use content to support product promotion, brand awareness, lead generation, and business development in the Canadian market.

1. AI Agents & AI-Powered Workflows

AI will be an important part of this role. We are looking for someone who understands how AI can improve the content and marketing workflows for both companies, rather than simply using AI to generate basic captions.

- Use modern AI tools such as ChatGPT, Claude, Gemini, Midjourney, Runway, CapCut AI, or similar platforms for research, content planning, visual creation, video production, and copywriting.
- Understand or have experience with AI Agents, automation, and multi-step AI workflows.
- Develop and continuously improve practical AI-assisted workflows such as:

Research → Topic Discovery → Content Planning → Scriptwriting → Visual/Video Production → Caption Creation → Content Adaptation → Publishing Preparation → Performance Analysis

- Explore practical applications of AI for:
- Market and competitor research
- Industry and trend research
- Content research and ideation
- Scriptwriting and storyboarding
- Image and video generation
- Copywriting and editing
- Content repurposing
- Content calendar development
- Lead generation
- Content performance analysis
- Use AI to help adapt content efficiently for different brands, audiences, and social media platforms.
- Continuously explore emerging AI technologies and identify practical opportunities to improve content quality and production efficiency.
- Experience with n8n, Make, Zapier, AI Agents, or similar automation platforms is a strong asset.

1. Video & Content Production

- Independently manage or assist with the full content production process, including research, ideation, scripting, filming, editing, subtitles, voice-over, and publishing.
- Produce both short-form and longer-form video content when required.
- Adapt original content into different formats suitable for Instagram, TikTok, YouTube, LinkedIn, and other platforms.




- Maintain consistent content quality while respecting the very different brand identities of the two companies.
- Organize and maintain video footage, photography, project images, and other creative assets.
- Coordinate with external photographers, videographers, designers, influencers/KOLs, suppliers, and other creative partners when required.

1. Cross-Functional Collaboration

- Work closely with management, marketing, sales, project, and product teams.
- Understand the different audiences, visual identities, and commercial objectives of the two companies.
- Identify stories, products, projects, and business activities that can be turned into effective social media content.
- Support product launches, construction projects, exhibitions, events, campaigns, and other marketing initiatives.
- Coordinate with internal and external stakeholders to ensure content is accurate, timely, and aligned with each company's objectives.

Qualifications
- Bachelor's degree in Marketing, Communications, Media, Design, Art History, Cultural Studies, or a related field preferred.
- Solid content planning, writing, and storytelling skills.
- Ability to independently take content from idea and script to filming, editing, and final publication.
- Hands-on experience with short-form video shooting and editing.
- Strong visual judgment and understanding of branding, composition, and social media aesthetics.
- Good understanding of Instagram, TikTok, YouTube, and LinkedIn, including their different audiences, content formats, and platform dynamics.
- Practical experience using generative AI tools for research, content creation, or productivity.
- Understanding of, or strong interest in, AI Agents, automation, and workflow design.
- Strong research skills and the ability to quickly understand unfamiliar subjects.
- Ability and willingness to learn and create content for two very different industries.
- Ability to manage multiple content priorities and switch effectively between two separate companies, brand identities, and target audiences.
- Strong English communication and content writing skills, with the ability to create clear and engaging content for international and North American audiences.
- Comfortable working both independently and collaboratively in a fast-moving environment.

Nice-to-Haves
- Experience creating content for jewelry, fashion, lifestyle, art, construction, building materials, architecture, interior design, or real estate.
- Proven experience managing or growing Instagram, TikTok, YouTube, or LinkedIn accounts.
- Strong photography and video production skills.
- Knowledge of art history, Japanese aesthetics, Kyoto culture, Japanese craftsmanship, or East-West visual culture.
- Experience creating B2B marketing content or content related to technical products.
- Experience with n8n, Make, Zapier, AI Agents, or other automation tools.
- Experience building AI-powered content creation, research, lead generation, or marketing automation workflows.
- Mandarin or Cantonese language skills are an asset.
- Basic Japanese language skills are an asset.

How to Apply Please submit both of the following with your application:

- Resume
- Portfolio

Your portfolio should include relevant examples of your work, such as:
- Social media content you have created
- Short-form videos you have planned, filmed, or edited
- Photography or graphic content
- Instagram, TikTok, YouTube, or LinkedIn accounts you have managed
- Content campaigns or projects you have developed

If available, we also encourage you to include examples of:
- AI-generated or AI-assisted content
- AI Agent or automation projects
- Content production workflows
- AI-powered research, marketing, or lead-generation workflows

Please clearly indicate your role and contribution to the projects included in your portfolio. Applications without a portfolio may not be considered.

Pay: $40,000.00-$42,000.00 per year

Benefits

- Casual dress
- Flexible schedule
- On-site parking

Work Location: In person

📌 Social Media Content Strategist (Richmond)
🏢 Viceroy Trading
📍 Richmond