Social Media Manager

Company: CouchHaus

Location: Vancouver, BC / Hybrid

Position: Social Media Manager

Type: Part time / Full-Time

Reports To: Founders / Marketing Leadership

About CouchHaus

CouchHaus is a Canadian direct-to-consumer furniture brand redefining the custom sofa experience. We specialize in modular, made-to-order sofas designed around each client’s space, lifestyle, and comfort preferences.

Founded in Vancouver in 2021, CouchHaus was built on the belief that great furniture should be customizable, accessible, and designed for real life. From washable slipcovers to flexible configurations and made-to-order sizing, we create furniture that evolves with the people who live on it.

Our values guide everything we do:

Customer Obsession – We deliver clarity, confidence, and hospitality.

Own the Outcome – We take full responsibility from start to finish.

Keep It Simple – We communicate clearly and execute intentionally.

10% Better – We are always improving.

As CouchHaus expands across Canada, social media and creator partnerships play an important role in building awareness, educating customers, growing our community, and contributing to revenue.

Role Overview The Social Media Manager owns the strategy, execution, growth, and performance of CouchHaus’ organic social channels and Creator Program.

This is a hands-on execution role. You will take projects from idea → creation → publication → engagement → performance analysis, while also managing creator partnerships from initial outreach through content going live.

The goal isn’t simply to create beautiful content. It’s to grow our audience, build brand awareness, create demand, and turn social and creator marketing into measurable growth channels for CouchHaus.

Core Accountability The Social Media Manager owns six pillars:

- Social Media Strategy & Growth
- Content Planning & Production
- Publishing & Channel Management
- Community & Social Engagement
- Creator Program Management
- Analytics & Performance

Social Media Strategy & Growth Own CouchHaus’ organic social strategy across Instagram, TikTok, Pinterest, Facebook, and emerging channels.

Responsibilities include

- Developing monthly and quarterly social strategies
- Identifying trends, formats, hooks, and growth opportunities
- Creating platform-specific strategies and recurring content series
- Supporting launches, promotions, events, and showroom openings
- Monitoring competitors and leading consumer brands
- Testing new concepts and applying learnings quickly

Content Planning & Production Own the organic content calendar and maintain a consistent pipeline of high-quality content.

Responsibilities include

- Building and maintaining the monthly content calendar
- Developing concepts, hooks, scripts, briefs, and shot lists
- Capturing and editing short-form photo and video content
- Writing engaging social copy and captions
- Coordinating content shoots and gathering content from showrooms
- Repurposing existing assets into new formats

Content should balance product education, lifestyle, customer homes, social proof, founders/team, trends, and sales initiatives. Publishing & Channel Management

Own the consistency and quality of CouchHaus’ organic social presence.

Responsibilities include





- Publishing content according to the content calendar
- Managing Reels, TikToks, Stories, Pinterest, and other formats
- Optimizing hooks, thumbnails, captions, keywords, and posting times
- Ensuring launches and promotions receive appropriate social support
- Maintaining CouchHaus’ established visual identity and brand voice
- Keeping content moving efficiently through planning, approval, and publishing

Community & Social Engagement Build an active community around CouchHaus.

Responsibilities include

- Monitoring and responding to comments, mentions, and tags
- Proactively engaging with customers, creators, and relevant accounts
- Identifying and collecting strong customer-generated content
- Encouraging customers to share and tag their CouchHaus
- Escalating sales opportunities or client-care issues when needed

Creator Program Management Own the day-to-day management and execution of CouchHaus’ Creator Program, building relationships that generate robust, authentic content and meaningful brand exposure.

Responsibilities include

- Sourcing, reviewing, and vetting potential creator partners
- Evaluating audience fit, engagement, content quality, geography, and brand alignment
- Managing creator outreach and inbound collaboration requests
- Negotiating collaboration scope, product/discount offers, and deliverables within approved guidelines
- Preparing, sending, and tracking creator agreements and contracts
- Coordinating product selection, showroom visits, timelines, and key campaign details
- Creating clear content briefs and communicating CouchHaus’ expectations
- Reviewing submitted content and providing thoughtful, actionable feedback
- Managing revisions and ensuring final content meets brand standards
- Coordinating and maintaining creator posting schedules
- Ensuring contracted content and Stories are published on time
- Collecting final assets, raw footage, usage rights, and performance analytics
- Maintaining an organized Creator Program pipeline and tracking partnership status
- Identifying high-performing creators for repeat or longer-term partnerships

The Social Media Manager should build strong creator relationships while also ensuring CouchHaus receives the agreed-upon deliverables, usage rights, and value from every partnership. Analytics & Performance

Use data to continuously improve social and creator performance.

Responsibilities include

- Maintaining a weekly social media scorecard
- Reporting monthly channel and creator performance
- Tracking reach, engagement, growth, traffic, and content performance
- Identifying top and bottom-performing content
- Turning performance insights into actionable changes
- Tracking creator results and identifying high-performing partnerships

Performance Expectations Performance will be measured through an EOS-style scorecard that may include:

- Organic Reach & Impressions




- Follower Growth
- Engagement Rate
- Shares & Saves
- Video Views / Watch Time
- Website Traffic from Social
- Content Output & Posting Consistency
- Creator Partnerships Activated
- Creator Deliverables Completed On Time
- UGC / Creator Assets Generated
- Social & Creator-Assisted Leads or Revenue where measurable

What Success Looks Like in 90 Days Within the first 90 days:

- Clear strategies are established for each primary social channel
- A consistent content calendar and publishing cadence is operating
- CouchHaus has a reliable pipeline of content
- Organic reach and engagement show measurable improvement
- Recurring social content series are established
- Weekly scorecards and monthly reporting are consistent
- Creator partnerships are organized through a clear pipeline
- Creator contracts, briefs, feedback, and posting schedules are managed consistently
- A steady pipeline of high-quality creator and UGC content is being generated
- Social and creator activity increasingly contributes to awareness, traffic, inquiries, and sales

Who You Are

You are

- Social-first – You understand internet culture and what makes people stop scrolling
- Creative but commercial – You care about content quality and whether it performs
- Highly organized – You can manage calendars, creators, shoots, assets, and deadlines
- Hands-on – You’re comfortable filming, editing, writing, posting, and analyzing
- Relationship-driven – You’re confident communicating with creators and building partnerships
- Data-aware – You use performance to inform creative decisions
- Fast-moving – You execute without unnecessarily overcomplicating things
- Ownership-driven – You proactively identify what needs to happen and see it through

Experience & Skills We’re looking for someone with:

- 2–4+ years of social media, content, influencer marketing, or digital marketing experience
- Demonstrated experience growing social accounts
- Strong understanding of Instagram and TikTok
- Experience creating and editing short-form video
- Strong copywriting and communication skills
- Experience working with creators or influencers
- Strong organizational and project-management abilities
- Comfort reviewing contracts, deliverables, and usage terms
- Experience interpreting social analytics

Experience in furniture, interiors, home, lifestyle, fashion, beauty, retail, or another visually driven consumer brand is an asset.

This Role Is Not

This is not a traditional Brand Manager or broad Marketing Manager position.

The Social Media Manager does not independently own CouchHaus’ overall brand identity, company-wide marketing strategy, paid advertising, website strategy, PR, or broader creative direction.

The primary mandate is

Own CouchHaus’ organic social channels and Creator Program—and make both grow.

We’re looking for someone who combines robust creative instincts with disciplined execution, relationship management, and measurable performance.

Job Type: Full-time

Pay: $25.00-$40.00 per hour

Benefits

- Store discount

Education:
- Secondary School (preferred)

Experience:
- sales: 1 year (preferred)
- Customer service: 1 year (preferred)

Work Location: Hybrid remote in Vancouver, BC V6H 3G5

📌 Social Media Manager (Vancouver)
🏢 CouchHaus
📍 Vancouver