About the Role

We're looking for someone who's chronically online, always has a video idea, and knows what makes people stop scrolling. Bells of Steel makes home gym equipment — power racks, barbells, kettlebells, cable machines, and more. Founded in 2010, now 80+ people strong with facilities in Calgary, Toronto, Indianapolis, and Melbourne. Proudly Canadian, a little irreverent, very online.

We're hiring a Social Media Manager & Content Creator to keep us showing up in the feed — fast, funny, on-trend, and unmistakably us.

Our Ideal Candidate

- Edits fast, in a fun, goofy, meme-y, on-trend style
- Bursting with ideas — that's the thing we can't teach, so we care about it more than raw technical skill
- Okay with getting a little goofy on camera
- Sociable and comfortable talking to people
- Chronically online and genuinely into social media, not just doing it as a job
- Catches trends early
- Good cultural fit with our team
- A fast learner who's comfortable in a fast-changing, quick-paced environment
- Into fitness — lifting, bodybuilding, sports, or just generally active
- Hands-on experience using fitness equipment

What You'll Do

- Shoot and edit short-form video (Reels, TikTok, Shorts) — quickly and often
- Pitch content ideas and hooks regularly
- Track trends and adapt them to our brand
- Show up on camera when needed
- Engage with our community online
- Help turn organic content into ad creative with our ads team

Posting Cadence

- Organic social: 3–5 posts/week




- Paid ad creative: 2–4 pieces/week, with our ads team

Bonus Skills

- Reading and acting on analytics
- UGC-style content experience
- Technical/editing skill, especially DaVinci Resolve experience — that's our main editing tool, and you'll be learning our house editing style, so this helps but isn't the deciding factor
- Paid social platform experience (nice to have — we have an ads team)
- Content calendar/scheduling tools (we'll train you)

What We Expect From You

- Consistent output at the cadence above
- Proactive idea pitching
- Ownership from concept to publish
- Fast iteration on feedback
- On-brand voice across platforms

What You Can Expect From Us

- Training on our tools and workflow
- Creative freedom, not a rigid brief
- Mentorship and training — including AI tools and workflows
- Full access to our gym and equipment
- Health benefits
- Home gym spend/allowance
- Staff discount on our equipment
- Sponsorship support for fitness events and competitions
- Every other Friday off
- A genuine team-first culture

The schedule & location This is an in-person role based in our Calgary location, where the core hours are Monday to Friday from 8:00am to 4:30pm

How to Apply

Send us a sample of your work. Got a personal channel you run yourself? Share that link as a portfolio. This gives your application a big edge, since it's the clearest look at your own taste and voice — make sure we see it.

📌 Social Media Manager & Content Creator (Calgary)
🏢 Stichting Mission on Wheels
📍 Calgary