Social Media Manager

About Veritas

We're a content marketing company managing multiple brands in the wellness and relationship coaching space. We create integrated content campaigns that span social media, podcasts, video, and marketing and we need someone who can turn our content into engagement and growth across platforms.

The Role

We're looking for a Social Media Manager who understands the creator economy and knows how to build authentic engagement. You'll manage social media strategies and execution across multiple client brands, working closely with our production and brand teams to ensure cohesive, on-brand content that drives results.

What You'll Do

Manage day-to-day social media operations for multiple client brands (Instagram, TikTok, YouTube, X, Facebook, LinkedIn)

Develop and execute platform-specific content strategies that align with broader brand and campaign goals

Schedule, publish, and optimize content across all platforms

Monitor trends, engagement metrics, and platform algorithm changes to inform strategy

Collaborate with production team to brief content needs and provide creative direction for social-first assets

Engage with audiences, manage comments/DMs, and build community (working with our Community Manager)

Track performance analytics and provide regular reporting on growth, engagement, and campaign effectiveness

Coordinate with brand strategists on campaign launches (including major initiatives like product launches)

What We're Looking For

2+ years of hands-on social media management experience, preferably in agency or multi-brand environments

Strong marketing fundamentals: you understand audience targeting, funnel strategy,



and how social fits into broader marketing campaigns

Deep platform knowledge across Instagram, X, TikTok, YouTube, and Facebook

Strong knowledge of attachment theory and relationship dynamics

Ability to write for a male audience, not just women

Experience in the wellness, lifestyle, or creator space

No clinical or therapeutic claims. This is education, not treatment. Must be comfortable following these guidelines when creating content

Data-driven mindset with the ability to analyze metrics and adjust strategy accordingly

Excellent written communication skills with an eye for what resonates on each platform

Comfortable managing multiple brands with different voices, audiences, and goals

Experience with AI writing tools, with the ability to produce original, human-refined content rather than relying on AI-generated copy

Self-directed and proactive, you see opportunities and take initiative

Experience with social media management tools (we'll train on our specific stack)

Bonus Points

Experience managing social for product launches or eCommerce brands

Understanding of paid social strategy and Meta/TikTok ads

Background in content creation (photography, video editing, graphic design)

Familiarity with wellness/coaching industry trends and audiences

Assessment / Test Task

Shortlisted candidates will be asked to complete a test task/copywriting challenge as part of the hiring process.

What We Offer

Opportunity to shape social strategy during a growth phase

Work with diverse, interesting brands in the wellness space

Team-oriented environment with creative and strategy teams

Direct impact on brand growth and campaign success

📌 Social Media Manager (Canada)
🏢 Veritas Creative Media
📍 Canada