The Sr Customer Manager is a key member of the Canada sales team, responsible for leading and executing strategic customer plans across major retailers including (but not limited to) LCL, Sobeys and Walmart. This role manages distributor relationships, drives sales growth, and ensures brand objectives are achieved in the Canadian market. The ideal candidate works independently and proactively, leveraging deep CPG experience and a robust set of leadership, analytic and selling skills to deliver exceptional results and build lasting partnerships, both with customers and across the organization.
What you should expect: Accountable for achieving sales, distribution, velocity, and profitability targets through data-driven planning and execution
Lead joint business planning and execution for LCL and Walmart and other key accounts
Leverage all available data and insight sources (NIQ, Customer Data, Numerator, US learning) to understand the business and develop plans to unlock growth
Develop and deliver sales presentations, negotiate agreements, and drive profitable growth
Oversee distributor relationships, ensuring alignment with organizational goals and effective execution at retail
Build strong partnerships with category managers and merchants, ensuring objectives are met
Lead digital shelf and e-commerce initiatives to drive omnichannel growth and maximize visibility and performance
Work closely with marketing, supply chain, and finance to deliver seamless customer solutions
Identify opportunities and resolve issues independently, demonstrating accountability and initiative
Champion a customer-centric approach, ensuring customer needs are at the forefront of decision-making




Foster collaboration and teamwork across internal and external partners
Communicate clearly and effectively with stakeholders at all levels
Demonstrate adaptability and resilience in a fast-paced, changing environment
Actively seek feedback and pursue continuous improvement
What you should bring: Bachelor’s degree in Business Administration, or related field
7+ years’ experience in CPG sales or account management, preferably with LCL and WM
Experience in CPG category management or related analytic roles strongly preferred
Experience working with cross-functional teams to develop and execute creative solutions to drive customer growth
Strong analytical, negotiation, and presentation skills
Bilingual (English & French) an asset
Skills & Ability: Strategic Vision: Anticipate market trends and develop forward-thinking plans
Problem-Solving: Address challenges proactively and creatively
Analytical: Evaluate complex data and situations to make informed decisions
Communication: Articulate ideas and recommendations clearly, listen actively, and engage stakeholders
Accountability: Take ownership of results and follow through on commitments
Adaptability: Thrive in a dynamic, fast-paced environment and embrace change
Continuous Improvement: Seek feedback, learn from experience, and pursue growth.
Customer Focus: Prioritize customer satisfaction and long-term relationships
Collaboration: Build productive relationships with coworkers, distributors, and retail partners
Digital Productivity: Leverage software tools, including the MS 360 suite and Copilot, to boost productivity and facilitate effective teamwork
Organizational Skills: Manage multiple projects and deadlines efficiently

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