Canadian Tire's In-House Content & Creative team is looking for a Senior Copywriter & Editor to help define, refine and champion the brand's tone of voice across brand campaigns and ecommerce experiences. Reporting to the Manager, Creative Copy & Content, this role blends hands‑on writing with editorial leadership and governance.

What You Will Do

- Act as a brand steward for Canadian Tire's Tone of Voice ensuring consistency, clarity, and quality across all touchpoints
- Embrace AI-enabled tools as part of a modern, efficient editorial workflow
- Assist with AI integration for copy assets and help create agents and prompts for quick, templated copy ads
- Assist in daily copy governance, juggling a schedule that includes over 100 assets per week
- Become proficient with CT's style guides, editorial frameworks and best practices
- Write, edit and refine ecommerce copy, including emails, web pages and ads, balancing brand storytelling with conversion best practices
- Partner with copywriters and creative teams to strengthen ideas, elevate writing and maintain editorial excellence
- Provide clear, constructive editorial feedback that helps teams grow while protecting brand standards
- Confidently present editorial recommendations and brand rationale to stakeholders

Experience / Requirements





- 7+ years of demonstrative experience as a senior retail/brand copywriter and editor in an agency or in‑house creative environment with experience in managing a portfolio and mentoring junior copywriters
- Excellent communication and presentation skills
- Deep experience editing brand‑led campaign work and ecommerce/retail copy
- A proven ability to steward and apply brand tone of voice across multiple channels
- An exceptional editorial eye, with mastery of grammar, style and narrative flow
- Strong understanding of how copy functions in digital, ecommerce and OMNI‑channel environments
- Confidence managing multiple workstreams and priorities without sacrificing quality
- A collaborative, solutions‑oriented mindset and comfort working in a fast‑paced environment
- Up‑to‑date knowledge of digital content trends and platforms, including social and commerce ecosystems

Salary

Broadband range $53,000–$88,000; typical hiring range $53,000–$70,000.

Perks

Comprehensive benefits and retirement programs, performance incentives, continuing education programs, career growth opportunities, product discounts, mental health benefits up to $5,000/year, Canadian Tire Profit Sharing, Triangle Learning Academy.

#J-18808-Ljbffr

📌 Senior Copywriter & Editor (Toronto)
🏢 Canadian Tire
📍 Toronto