Join WPP as a Strategic Media Activation Expert, leading media strategies that promote client growth. This role offers the chance to craft and optimize paid media campaigns in a hybrid work model. As the Associate Director, you will take charge of media activation for key accounts while overseeing the operational execution of campaigns. You will work closely with planning, analytics, and media teams to ensure strategies are on point.

Your role is essential in establishing an expert presence across all paid activation channels, ensuring excellence in campaign execution and results. Key Responsibilities:

- Collaborate with planning teams for client activation strategies
- Manage and optimize campaigns for peak performance




- Act as the lead expert for all media activation queries
- Ensure execution quality across various activation platforms
- Build strong relationships with vendors and media partners Requirements:
- Over 5 years in digital marketing or media activation
- At least 3 years in an agency or advertising environment
- Expertise in platforms like Paid Search and Programmatic
- Deep knowledge of performance metrics and analytics
- Understanding of optimization strategies and attribution models Be pivotal in driving client success through innovative media strategies at WPP Media.

📌 Strategic Media Activation Expert at WPP (Montreal)
🏢 WPP Media
📍 Montreal