AgencyMomentumJob FunctionConsultingJob SubfunctionSponsorship and Talent ConsultingJob DescriptionMomentum Worldwide is looking for an ambitious, critical thinker with sponsorship marketing experience and passion for pursuing meaningful insights to impact brand communications. Our Senior Associate, Partnerships will be responsible for providing strategic counsel to guide clients' sponsorship investments within the world of sport, entertainment & lifestyle. This is an exciting opportunity for innately curious individuals looking to hone subject‐matter expertise as part of the fast‐growing strategy discipline in an award‐winning creative brand experience agency.HERE'S WHAT YOU'LL DO (RESPONSIBILITIES)Supports, and in some cases manages, sponsorship analytics deliverablesDefining success and benchmark goals for new programs including sponsorship evaluation methodology, measurement reporting and KPI developmentScorecard developmentDrives development of agency documents including sponsorship analysis playbookSupport agency sponsorship tool developmentManages client deliverables related to sponsorship strategyDevelops and delivers strategic POVs/sponsorship evaluations and presentations through effective use of creative storytelling and qualitative and quantitative analysesAudits current investments and provides optimization recommendations and roadmapsAnalyzes complex datasets to ensure clients sponsorship investments are strategically alignedSegmentation Analysis, looking at ways to segment audiences and identifying connections across various marketing channelsStrategic prioritizing of strategies and recommendations based on ROI calculationsSupports client-servicing on all elements of the sponsorship lifecycleDrives day‐to‐day client communication as neededDevelops and cultivates junior‐to‐mid‐level client relationships,



using both initiative and judgment to adapt communication to the appropriate levels of the organization.Liaison with Business Leadership teamResponsible for partner relationship and rights managementDevelops sponsorship agreements in collaboration with client's legal departmentsCoordination of standardized processes for vehicle and financial logisticsMaintains pulse on industry trends and category developmentsResearch lead to help craft thought leadership pieces including industry POVs and case studiesKnowledge mapping and insights creation through third party and client dataCollaborates with inter‐disciplinary agency teams and external stakeholdersContribute SME and insights to drive ideation for creative brand activations alongside teams of business leaders, strategists, creatives, and integrated producers.Leverage creative problem‐solving ability to aid in the agency's development of solutions to solve client's brand and business challenges.Conduit to working relationship among disciplines within Strategy & Insights Collective such as Research, Strategy, Measurement & AnalyticsContribute to various internal and external projects related to both existing clients as well as new business efforts (RFP responses/pitches/etc.)HERE'S WHAT WE'RE LOOKING FOR (QUALIFICATIONS & REQUIREMENTS)Bachelor's degree preferred; advanced degree and curriculum focus in math, data sciences or statistics a plusKnowledge and passion to work in the sports & entertainment industry with 2-4+ years relevant experience at an agency, sports/entertainment property, media company and/or brand with background in sponsorship marketing, evaluation, KPI measurement, and/or data analytics; proven ability to work with and understand large datasets,



considered to be an assetFamiliarity with the structure of sponsorship agreement, considered to be an assetKnowledge/experience within the automotive industry, considered an assetProven ability to develop and deliver Powerpoint presentations, reports, and other deliverables to clients and other internal/external stakeholdersExperience in developing proposal/contract evaluations, measurement plans, and/or frameworks, considered to be an assetExcellent understanding of advanced web searching techniquesStrong Proficiency within Microsoft Excel (e.G. Crosstabbing, Graphing, etc.)Strong Proficiency within Microsoft Powerpoint/Keynote (Graphing, Formatting, etc.)Working knowledge of syndicated (MRI Simmons/Scarborough) and custom survey research and analysis a plusStrong project management, organizational and strategic thinking skillsDetail‐oriented and articulate with strong communications skillsAbility to be comfortable and effective working in a fast‐paced environment often requiring flexibility to deal with changing priorities and deadlinesHighly motivated and capable of both working independently and with a teamSupports training and development of other staff members where appropriateAbout Us – Momentum WorldwideMomentum is an agency of doers. We make the industry's most disruptive, entertaining, shareable, unforgettable experiences for our clients and their fans. We do it by bringing people closer to what they love, in original and unexpected ways. Whether it's a physical activation, a virtual experience, or a piece of unique branded content, it's all part of what we call the Total Brand Experience — ideas that solve business challenges, through best‐in‐class Consulting, Strategy, Analytics, Experience Design, and Production. We want you to help brands do amazing, unprecedented, wild things, creating experiences that people never forget.Salary: $60,000 – $75,000 #J-18808-Ljbffr

📌 Sr. Associate Partnerships (Toronto)
🏢 Momentum Worldwide
📍 Toronto