Lead cutting-edge ad strategies at Wealthsimple, Canada's top financial innovator. This senior role focuses on performance creative to effectively engage new clients through data-driven insights.
In this key individual contributor position, you'll own the creative process from concept through execution. Utilizing customer insights and platform trends, you'll establish the creative framework for high-volume ad testing. Collaborate closely with marketing, creative, and influencer partners to launch effective campaigns that resonate with audiences across platforms.
Key Responsibilities:
• Research customer behavior and competitor creative
• Develop creative messaging and channel strategies
• Manage ad briefing, execution, and visual direction




• Analyze and optimize campaign performance metrics
• Set strategy for influencer and UGC content creation
Requirements:
• 5+ years in performance creative or related fields
• Proven success in high-volume creative testing
• Deep experience with Meta and TikTok performance ads
• Solid creative judgment for various formats
• Hands-on experience in building AI-enabled workflows
Drive impactful advertising strategies at Wealthsimple and elevate client acquisition through your creative expertise.
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📌 Senior Creative Strategist At Wealthsimple Toronto
🏢 Portage Ventures
📍 Toronto