Join Manulife as the Assistant Vice President for Affinity Marketing and lead agile marketing strategies. This hybrid role focuses on customer acquisition and relationship management within the Affinity space. In this strategic leadership position, you will manage a high-performing marketing team while partnering closely with various internal departments to enhance Manulife's market presence.

The role is accountable for creating comprehensive marketing plans, guiding effective campaigns, and utilizing insights for customer engagement. Success means achieving growth and retention through innovative strategies and effective execution. Key Responsibilities:
Develop and implement integrated marketing strategies




Drive campaigns across multiple channels to optimize performance
Collaborate with partners to enrich customer engagement
Leverage data analytics for strategic insights
Lead and mentor a team of marketing specialists

Requirements:
Bachelor's or MBA in a relevant field
Over 10 years of marketing leadership experience
Solid background in integrated marketing strategies
Proficiency in data and performance management
Effective communication and collaboration skills

Bring your vision for customer-centric marketing to life at Manulife.

📌 Assistant Vp Affinity Marketing Opportunity Toronto
🏢 Manulife
📍 Toronto