Engagement Marketing Manager, Toronto, Canada (14 month Contract)

Location: Toronto, ON (Hybrid - 2 days in office per week)

We're on the hunt for a highly motivated, creative, and data-savvy Engagement Marketing Manager to elevate our customer lifecycle strategies. This isn't just about managing campaigns; it's about pioneering new ways to connect with our audience, driving meaningful engagement, and turning insights into action.

You'll architect customer journeys within our marketing automation platforms, constantly seek opportunities to innovate, optimize, and push the boundaries of what's possible; not only with the technology, but also with creative, engaging content, leveraging contemporary AI utilities to streamline workflows and scale output. If you're a strategic thinker who loves to dig into data, craft compelling stories, and proactively bring fresh ideas to the table, this is your chance to make a significant impact.

Key Responsibilities
Strategy & Innovation

Lead Engagement Initiatives: Proactively identify, propose, and implement new strategies to enhance customer engagement, retention, and loyalty across various touchpoints.

Customer Journey Optimization: Continuously analyze and optimize customer journeys, segmentation, and communication flows to improve relevance and performance.

Idea Generation: Be a consistent source of innovative ideas, bringing new approaches for content, channel utilization, and automation strategies to the team, directly contributing to business growth.

Performance Insight: Dive deep into engagement data,



leveraging AI analytical tools to rapidly diagnose data problems and uncover deep performance trends. Challenge the status quo and inspire new marketing activities that drive measurable results. Create and manage a marketing automation playbook and share weekly insights with the broader team.

Marketing Automation & Technical Proficiency

Platform Expertise: Serve as the primary expert for our marketing automation platform (HubSpot, Braze and others), owning its administration, configuration, and advanced utilization.

Workflow & Campaign Mastery: Design, build, and optimize complex multi-channel marketing workflows and automated campaigns (e.g., email, SMS, in-app messages), ensuring seamless execution and personalization.

Data Integrity & QA: Proactively monitor, investigate, and resolve data synchronization issues, workflow errors, and system inefficiencies. Implement rigid QA frameworks, utilizing AI assistance to review logic, catch edge cases, and maintain flawless campaign execution.

Content & Communication

Creative Content Development: Drive the creation of engaging and relevant content strategies for marketing communications, ensuring alignment with brand voice and strategic objectives.

Compelling Copywriting: Craft clear, concise, and persuasive copy for newsletters,



email campaigns, in-app messages, and other marketing communications, designed to capture attention and drive action.

Ideation: Develop new opportunities to connect, engage and drive lifetime value through the lifecycle.

Data Analysis & Execution

Data-Driven Decision Making: Analyze campaign performance, audience behavior, and CRM data to identify trends, opportunities, and areas for strategic improvement. Query complex data sets, using AI tools as a sounding board to find faster answers to difficult operational data questions.

Action-Oriented Insights: Translate complex data findings into clear, actionable recommendations that directly inform campaign optimization and future marketing initiatives.

Project Ownership: Drive projects forward with a strong sense of urgency and ownership, actively using AI tools to optimize your day-to-day workflows, eliminate manual overhead, and meet timelines efficiently.

Qualifications

4+ years of hand-on experience in marketing automation, with a significant focus on driving customer engagement and retention.

Expertise with HubSpot, Braze (or similar platforms like Marketo, Salesforce Marketing Cloud), including advanced workflow design, segmentation, and troubleshooting.

Demonstrated ability to proactively generate and implement new ideas that improve marketing performance and business outcomes.

Demonstrated experience integrating generative AI tools (e.g., Gemini, Claude, or platform-native AI tools) into daily workflows

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📌 Engagement Marketing Manager (Ontario)
🏢 Vetster
📍 Ontario