Drive brand success at Relay as the Director of Brand Strategy, coordinating campaigns to enhance our marketing effectiveness. Your role is vital in ensuring integrated marketing operations thrive.
As the Brand Strategy Director, you will manage the execution of Relay's marketing activities, ensuring every campaign aligns with strategic goals. Collaborating closely with the Creative Director, your role involves creating structured marketing plans, overseeing various channels, and maintaining brand governance. Your leadership will span across teams to achieve a unified marketing direction that positions Relay effectively in the market.
Key Responsibilities:
• Lead implementation of integrated marketing strategies
• Manage social media, influencer, and content marketing
• Develop transparent creative briefs and campaign strategies
• Assess brand health through analytics and research
• Guide brand tracking and competitive analysis
Requirements:
• Significant experience in integrated marketing roles
• Strong numerical and analytical skills
• Proven capability in team management
• Skills in navigating change and ambiguity
• Comprehensive understanding of brand marketing practices
Influence Relay’s brand narrative with your strategic expertise and leadership in marketing initiatives.
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📌 Brand Strategy Director Role at Relay (Ontario)
🏢 Relay
📍 Ontario