Step into leadership as a Senior Manager of Lifecycle Marketing at Zynga in Toronto. Spearhead team initiatives and strategic planning for unrivaled gaming experiences.

As the Senior Manager at Zynga, your mission is to oversee a talented team dedicated to Lifecycle Marketing across engaging games such as Words With Friends™ and CSR Racing™. This high-impact role emphasizes data analysis and cross-functional collaboration to achieve retention and engagement goals, setting clear objectives that align with the organization’s vision while nurturing talent within your team.

Key Responsibilities:
• Lead strategy planning across various gaming genres
• Manage team performance and skilled growth
• Implement customer engagement and reactivation programs




• Analyze results for improved conversion and loyalty
• Participate in strategic discussions to enhance marketing alignment

Requirements:
• Bachelor’s degree and over 5 years in relevant marketing roles
• Minimum 2 years of managerial experience
• Strong command of technical marketing platforms
• Ability to track success metrics and optimize processes
• Excellent communication and detail-oriented mindset

Drive innovative Lifecycle Marketing strategies and enhance player engagement at Zynga.
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📌 Lead Lifecycle Marketing at Zynga (Ontario)
🏢 Zyngacareers
📍 Ontario