Join Houseful in Toronto as the Integrated Marketing Senior Manager, where you'll execute high-impact marketing strategies. This role emphasizes collaboration and hands-on leadership to drive qualified lead generation.

In this critical position within RBCx, you'll lead the marketing operations for Houseful, aiming to support prospective homebuyers. Your focus will be on creating and implementing comprehensive marketing initiatives, and ensuring effective alignment across various teams. You'll be responsible for integrating performance marketing, lifecycle strategies, and creative content to strengthen customer engagement and conversion.

Key Responsibilities:
• Design and launch integrated marketing campaigns across diverse channels
• Coordinate with cross-functional teams for effective initiative execution




• Manage and update the marketing roadmap and performance tracking
• Collaborate with stakeholders to align on business objectives
• Ensure all content meets Houseful’s brand standards and audience needs

Requirements:
• Minimum 6 years of marketing experience
• Proven track record in multi-channel campaign execution
• Familiarity with upper-funnel demand generation techniques
• Skills in analytics for evaluating campaign effectiveness
• Robust management and communication abilities

Drive innovative marketing initiatives at Houseful to foster home ownership accessibility.
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📌 Integrated Marketing Senior Manager Role at Houseful (Ontario)
🏢 RBC
📍 Ontario