Shape the future of gaming engagement at Zynga as a Senior Manager for Lifecycle Marketing. Drive retention strategies across multiple game genres while leading a dynamic team!
In this pivotal role, you will oversee the Lifecycle Marketing team, focusing on enhancing player experiences through data-driven strategies and effective problem-solving. Collaborate with cross-functional teams to deliver compelling marketing communications and nurture programs that keep players engaged. Your leadership will influence campaigns across genres from Word to Casino.
Key Responsibilities:
• Manage team performance and career development
• Spearhead lifecycle strategy planning and execution
• Drive customer engagement and retention initiatives
• Champion current technology usage within the team
• Review and present marketing performance metrics
Requirements:
• Bachelor’s degree alongside 5+ years in Lifecycle Marketing
• Proven people management experience of 2+ years
• Technical skills in email marketing and analytics
• Familiarity with content management tools and email best practices
• Strong critical analysis and data interpretation skills
Contribute to Zynga’s mission of connecting players worldwide through innovative lifecycle marketing strategies.
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📌 Zynga Senior Manager for Lifecycle Strategy (Ontario)
🏢 ZYNGA
📍 Ontario