Reporting to the Marketing Director, Private Markets, this role is integral to the ongoing development and management of integrated marketing and communication initiatives to support Manulife Investment Management's institutional marketing activity globally. The Marketing Manager is responsible for the timely execution of comprehensive and integrated marketing programs across both digital and owned, paid and earned media. Strong project management and the ability to manage multiple collaborators is a must, alongside a solid understanding of digital marketing techniques. You will be working under the direction of multiple marketing leaders. You will have exposure across many divisions and levels of the organization, and accordingly, must be comfortable dealing with a wide cross section of personalities including internal clients, current and prospective external clients, and senior executives.
Position Responsibilities Support the development and delivery of our global marketing campaigns, incorporating paid, earned, and owned media, working with multiple stakeholders, providing tracking and reporting results.
Support the development of investment and sustainability content, managing multiple stakeholders with tight timelines and deliverables.
Support sales enablement – including building out a new marketing content plan and executing on deliverables with Sales input.
Support marketing deliverables for multiple tier 1 events and meetings.
Report on engagement and evaluate volume and quality of traffic; ensure lead generation is captured and actionable.
Administrative tasks such as coordinating and roll out website and SharePoint Online updates as required.
Required Qualifications University or college degree in marketing, communications, public relations, or journalism/media.
4-6 years' work experience in a marketing function, or in a related field.
Experience within investment management, specifically private markets is practical but not essential.
Excellent communications skills with strong ability to create, compose and edit written materials that are impactful and compelling.
Results oriented with strong project management skills and proven ability to develop, recommend, and implement marketing and communications plans and strategies to meet business objectives.
Excellent interpersonal skills with the ability to influence, negotiate and build consensus effectively, and to collaborate with senior executives.
Knowledge of marketing communications principles for both digital and print mediums.
Strong design understanding with the ability to provide direction to internal design resources and/or external designers for the design and execution of marketing materials.
Hands-on and proactive, able to work with minimal supervision.




High level of creativity combined with strong business sense to deliver dynamic and effective messages and solutions.
Career oriented with a demonstrated track record of success and drive to succeed.
A highly motivated, driven and energetic individual, who thrives on juggling multiple projects and delivers to a high standard.
When you join our team As part of our global team, we'll support you in shaping the future you want to see. We'll empower you to learn and grow the career you want. We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
If you are applying to this role in Massachusetts, please note the salary range is $92,475 - $160,290 USD. Additionally, employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. #LI-Hybrid
The role being advertised is an existing vacancy.
About Manulife and John Hancock Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.
Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].
Referenced Salary Location: Toronto,



Ontario. Working Arrangement: Hybrid. Salary range is expected to be between $92,900.00 CAD - $142,900.00 CAD. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location.
Employees also have the prospect to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D; insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.
We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources.
Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence.
We're Manulife. And we're on a mission to make decisions easier and lives better. Better is what drives us. It's what inspires us to find new ways to support customers and colleagues in living longer and healthier lives. It's the reason we're dedicated to investing in digital innovation and accelerating a sustainable and economically inclusive future. Joining us means you'll be empowered to learn and grow your career. We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words. And as part of our global team, you'll help shape the future you want to see – and discover that better can take you anywhere you want to go. We're proud of our accomplishments and recognitions. Recent awards include: 2024 Gallup Exceptional Workplace Award Winner, Manulife Named one of Forbes World's Best Employers 2023, Best Companies to Work for in Asia 2023, We've been recognized as one of Canada's Top 100 Employers (2024), Manulife included in Bloomberg's 2023 Gender-Equality Index. To receive our latest job opportunities directly to your inbox, create an account or sign in and navigate to the 'Job Alerts' section located in the top right corner of the page. From there, you can sign up to receive job alerts. Our ambition is to be the most digital, customer-centric global company in our industry. Learn more at https://www.manulife.com/.

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📌 Marketing Manager, Private Markets (Ontario)
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