Join Zynga as a Senior Manager of Lifecycle Marketing and shape player interactions across our diverse gaming portfolio. This role focuses on data-driven strategies to enhance customer engagement.
As part of Zynga, you will manage a talented team and spearhead Lifecycle Marketing initiatives that align with overarching business goals. A cooperative spirit is crucial, as you will participate in cross-functional meetings, ensuring that your team’s work contributes to the success of iconic titles like Words With Friends and CSR Racing. This position allows you to demonstrate your strategic expertise while nurturing team growth.
Key Responsibilities:
• Lead a dedicated team of marketing professionals
• Develop and implement effective Lifecycle strategies
• Create and refine customer engagement programs
• Manage goal-setting processes for your team
• Analyze performance data to guide actionable insights
Requirements:
• Bachelor’s degree with substantial CRM or Lifecycle Marketing experience
• Proven people management background (2+ years)
• Technical knowledge of email marketing and optimization techniques
• Experience with conversion metrics and A/B testing
• Self-starter attitude with excellent communication skills
Drive player engagement and retention by leveraging your marketing expertise in a fun-focused environment at Zynga.
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