Take on a pivotal leadership role as the Assistant Vice President of Affinity Marketing at Manulife. This hybrid position focuses on enhancing customer engagement while driving growth through strategic marketing initiatives.

As AVP, you will spearhead the development of innovative marketing strategies that align with business goals and customer needs. Your role will involve collaboration with various cross-functional teams to ensure marketing efforts effectively drive product awareness and customer retention. Leading a talented marketing team, you will utilize data insights and contemporary marketing technologies to optimize results and fulfill growth ambitions.

Key Responsibilities:
• Lead the execution of innovative marketing strategies for Affinity products
• Collaborate with internal and external partners to maximize growth




• Drive campaign effectiveness through data and insights
• Foster a culture of performance and accountability within the team
• Ensure alignment with broader business objectives

Requirements:
• Relevant Bachelor's degree; MBA is an asset
• Minimum 10 years of progressive marketing leadership
• Expertise in integrated marketing and customer engagement
• Proven ability to leverage analytics and technology
• Strong strategic and executive communication skills

Join Manulife and transform Affinity marketing with your strategic insights and leadership.
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📌 Manulife's AVP Affinity Marketing Role (Ontario)
🏢 Manulife
📍 Ontario