Location: Victoria, BC
Compensation Range: $63,000-$73,000 annually (dependent on experience)

Are you an experienced retail leader who brings both heart and discipline to work? Do you thrive at the intersection of people, purpose, and performance?

At Fjällräven, our stores are more than places to shop: they're gateways to the outdoors. We inspire curiosity, share knowledge, and help guests feel truly at home in nature. As a Store Manager , you'll lead a high-performing team with confidence and care, creating exceptional guest experiences while driving strong business results and living our values every day.

WHAT WE OFFER
to learn more about Fjallräven benefits, including:

RRSP/DPSP program to support your long-term financial wellbeing

Comprehensive health and wellness benefits , including medical, dental, and vision coverage

Generous paid time off to rest, recharge, and get outside

Product discounts and access to Fjällräven outdoor events

A strong commitment to sustainability , quality craftsmanship, and responsible business practices

WHAT YOU'LL DO
As Store Manager, you'll take full ownership of store performance, leading people, operations, and community engagement in a way that reflects Fjällräven's mission and premium brand standards.

Lead & develop a high-performing team

Recruit, train, coach, and develop a motivated team aligned with Fjällräven's values

Foster an inclusive, collaborative culture built on trust, accountability, and continuous learning

Set clear expectations and provide ongoing feedback through regular 1:1s and performance reviews





Deliver exceptional guest experiences

Model and reinforce GUIDE service standards to ensure every guest feels welcomed, informed, and inspired

Drive sales conversion through knowledgeable, personalized service and strong team engagement

Own store operations & financial performance

Create effective schedules, oversee timecards, and ensure labor and policy compliance

Manage store expenses, analyze KPIs and P&Ls;, and implement strategies that drive profitable growth

Ensure adherence to SOPs, safety protocols, loss prevention, and operational best practices

Champion product & visual excellence

Collaborate on product assortments and oversee visual merchandising to reflect brand and seasonal priorities

Manage inventory lifecycle, including new product flow, markdowns, transfers, and bi-annual inventory counts

Build community & brand presence

Cultivate strong relationships with local organizations and partners

Plan and execute brand-right community events and manage store marketing and event budgets

Lead sustainability in action

Embed sustainability into daily store operations, from waste reduction to energy stewardship





Educate guests and team members on Fjällräven initiatives such as the Arctic Fox Initiative and Down Promise

WHAT MAKES YOU A GREAT FIT
You're a values-driven leader who knows how to balance strategy with humanity. You've led teams through change, delivered strong results, and find meaning in connecting people to purpose-driven products and experiences.

You bring:

At least 2 years of retail leadership experience (store manager, assistant manager, or multi-store leadership preferred)

Proven success driving sales, managing expenses, and achieving operational goals

A strong track record of building positive team culture and developing others

Deep understanding of retail operations, including scheduling, labor planning, inventory, and compliance

A hands-on, solutions-oriented leadership style with excellent communication and organizational skills

Passion for sustainability, the outdoors, and the Fjällräven mission

ABOUT US
Fjällräven has connectedpeople to nature since 1960. Our premium, long-lasting gear supports meaningful outdoor experiences around the world. Join a legacy rooted in sustainability, curiosity, and a deep respect for the natural world, and help inspire the next generation of outdoor explorers.

Fenix Outdoor is committed to continually striving to create and promote a diverse and inclusive workplace for all employees. We provide equal employment opportunities. Our goal is to create a protected, fair and friendly work environment where everyone feels welcome and can thrive.

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📌 Retail Store Manager (British Columbia)
🏢 Fenix Outdoor International
📍 British Columbia