What you'll do As the Automotive Digital Product Manager, you will play a lead role in driving the development and enhancement of Canadian Tire's Automotive digital products and services.
You will be responsible for defining the product vision & roadmap, prioritizing features, and ensuring their successful delivery while aligning with business goals and customer needs. Your focus will be on creating exceptional user experiences, improving customer engagement, and driving revenue growth through digital channels.
Define and own the product vision, strategy, and roadmap, ensuring alignment with business objectives, customer needs, market opportunities, competitive insights, and industry trends.
Lead product discovery and prioritization activities by collaborating with business stakeholders, customers, internal teams, and external partners to identify opportunities, define product direction, and establish strategic priorities.
Champion customer-centric product development, ensuring all digital products and experiences deliver strong usability, accessibility, and customer value through user research, testing, and data-driven insights.
Partner with cross-functional leaders, including Engineering, Design, Architecture, QA, Analytics, and Business teams, to align product investments with business value, technical feasibility, and customer impact.
Provide strategic direction and guidance to the Product Owner, who manages day-to-day backlog execution, ensuring features, user stories, and sprint priorities align with the overall product roadmap and business objectives.
Own product outcomes and performance, defining product KPIs, measuring success, analyzing results, and making informed decisions to optimize customer experience and business value.
Drive stakeholder engagement and communication, managing expectations, facilitating decision-making, and ensuring transparency on product priorities, roadmap progress, risks, and delivery outcomes.
Lead continuous product improvement efforts by monitoring customer feedback, user satisfaction, market evolution, and product performance to identify opportunities for innovation and optimization.
What you bring Bachelor's or Master's degree in Computer Science, Engineering, Business Administration or a related field.
Minimum of 5 years of experience as a Product Manager or similar role in a digital product development environment.
Demonstrated experience in driving the development and launch of successful digital products or services from concept to delivery.
Strong understanding of agile development methodologies, with experience working in cross-functional agile teams.




Ability to empathize with customers' needs and translate them into actionable product requirements that deliver an exceptional user experience.
Familiarity with web technologies, mobile applications, APIs, analytics tools, content management systems (CMS), e-commerce platforms, and other digital solutions.
Proficient in analyzing data to drive insights and make informed product decisions; familiarity with A/B testing methodologies is preferred.
Excellent written and verbal communication skills to effectively collaborate with diverse stakeholders at various levels of the organization.
Strong problem-solving skills with the ability to break down complex problems into actionable steps and make data-informed decisions.
Proven ability to lead cross-functional teams in a collaborative environment while managing competing priorities effectively.
Understanding of the automotive retail industry, including parts cataloguing systems, inventory management processes, customer expectations in automotive e-commerce platforms is advantageous.
Benefits Comprehensive benefits and retirement programs
Performance incentives, Continuing Education Programs
Other perks to support your well-being
Career growth opportunities and product discounts
Our typical hiring range is between $80,000.00 and $131,000.00 per annum.
Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements. We're committed to attracting top talent. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.
This posting represents an existing vacancy within our organization. We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.
About Us Canadian Tire Corporation, Limited (CTC) is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services,



exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex advantages program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees.
Our Commitment to Diversity, Inclusion and Belonging We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
We are one of Canada's most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to excite and serve Canadian customers from coast-to-coast. We are connected to communities, big and small, from coast-to-coast, offering products and services that reflect the diverse nature of every one of them. From sports to outdoors, automobiles to homes, we know and understand life in Canada like no other retailer can. We are always on the lookout for curious, creative people who are able to navigate and excel in a rapidly evolving retail environment. If you're ready to take on new challenges – be it in digital, IT, marketing, data & analytics, merchandising, or one of the many other roles we have – there is a place for you here.

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📌 Product Manager, Automotive Digital (Ontario)
🏢 Canadian Tire Corporation
📍 Ontario